When the new All Families page was released earlier this year as part of Jackrabbit’s Next Generation Experience, the feedback was incredible. We had our largest group of client beta testers to date so we were able to refine and maximize the power of the new page and all of the elements included prior to the release to everyone.
Smart Grids had already been introduced in previous reports, but data visualization was hot off the press!
What is Data Visualization and why is it important?
We know that data is information stored, in this case, in your Jackrabbit application. A visual is an illustration through a photo, graphic, diagram, etc. Jackrabbit’s Data Visualization displays an illustration of the information in your application related to families, students, and classes through color-coded graphs and donut charts.
For those of you youth activity center owners that are more visual people, looking at a graph can be more enlightening than looking at a bunch of numbers. At times, a simple graph can even feel less overwhelming and more digestible. And that is important when you are using data to make business decisions!
7 ways to leverage Jackrabbit’s data visuals for growth
Well, data visualization sounds pretty amazing but how do you use it to help you earn more revenue and grow enrollment at your youth activity center? Easy!
1. Encourage families to have a credit card on file
Let’s be real. Most parents are accustomed to putting a credit card or bank account on file for other activities and memberships for themselves and their children. Knowing that you will draft their card every month or session for their tuition makes their life easier because they don’t have to remember. And your life is easier because you can collect tuition payments faster. That’s a great deal for everyone!
With All Families, you can use the data visualization donut for ePayment status to quickly filter for all families that don’t have a credit card or bank account saved. From there, you can send them a quick email asking them to add this information from their Parent Portal.
2. Keep family accounts up-to-date
When families with a credit card on file have an account balance, a lot of times they have a new credit card number and forget to update it in their Parent Portal.
Using data visualization in All Families, you can quickly filter for families with unpaid fees based on how many days they are overdue like a standard accounts receivables report:
- 0-30 days (yellow),
- 31-60 days (light orange),
- 61-90 days (dark orange),
- 91 days or more (red).
Next to the donut, there’s a list of five families with the highest balance. The lower the balances in the top 5 list and the more yellow you have than orange and red – the better. Make it part of your office staff’s daily or weekly process to proactively reach out to parents before they get to the red zone.
3. Reach out to students who have been consistently absent
There’s no better feeling than knowing you are missed! When students are consistently absent from classes, Jackrabbit’s data visualization makes it super easy to see:
- how many students have been absent in the last 14 days,
- how many students have been absent 1, 2, 3, or 4+ days (graph),
- and a list of the 5 students with the highest absences
Being able to quickly get a list of these students by clicking on any parts of the data visuals allows you to easily send an email or personally reach out to the families by phone. Providing this kind of customer service and attention to detail is going to make families come back, session to session.
4. Connect with inactive families and students
It never hurts to reach out to the families who haven’t enrolled their students in a new session. It’s another great way to acknowledge that they haven’t signed up and you noticed. While parents might be waiting to see what their other child’s activity schedule is shaping up to be, they also haven’t heard about a new class you are offering that their child might be interested in.
There are all kinds of scenarios to consider but these past students are your hottest leads. Using the data visuals, you can quickly find those inactive students and connect with them. Let them know about new classes added to the schedule, how long registration is open, and how much you would love to have them back in the gym, pool, or studio!
The next few features are being developed now and will be out soon!
5. Evaluate classes with the highest drops
The goal is to keep as many classes on your schedule full at all times. But, if there’s a class or two that has a significant amount of drops, that’s definitely something you want to look at further. It could be the time of day or possibly not what the students expected by the name of the class. Either way – it’s a good idea to get to the bottom of it.
Using the top 5 list in the data visuals for All Classes, you can head right to the class record to see who has dropped, when they dropped, and the reason they gave your office staff. If there’s no consistent trend, then it’s just something you keep in mind when building classes for the next session. But, if you notice similar drop reasons across the board, you know what you can change to get those spots filled back up!
6. Promote classes with a few spots left
We all are motivated by FOMO from time to time. FOMO is the fear of missing out, in other words, creates urgency and we will respond.
With Jackrabbit’s data visualization in All Classes, you can easily see which classes are still open but have just a few spots left. Promoting these classes in a way that motivates people to hurry up and save their spot has a funny way of making people feel exclusive and special. Why not use it to your advantage?
7. Determine if more classes can be added
Classes with waitlists are your most popular classes. Whether it’s the age group, class type, time of day, instructor, or a combination – these classes are a hot commodity.
With the ability to see which classes have the most people on the waitlist through the data visuals, you can easily decide if adding a similar class to the schedule is possible. Especially if you have a lot of new students on the waitlist. You want to get them into classes so they don’t find another gym, swim school, or dance studio to register at!
In case you missed it, check out the other blog in this series on Smart Grids and learn how you can work smarter, not harder.