Customers are what keep your youth activity center running. But is simply “running” a business ever enough? Absolutely not! You must break into new horizons and acquire new resources to make your business more relevant and powerful. 

This is where the need for attracting new customers comes in. New customers mean consistent growth. The more customers you have, the more revenue you generate, which can then be invested back into scaling your business. Managing the perfect balance of new and returning customers helps ensure steady, reliable growth – that’s where Jackrabbit Class comes in.

Building a Foundation With Customer Retention Efforts

One of the best ways to attract new customers is to shift your focus to customer retention first and make sure your current customers are happy with your classes and services! Make your current customers feel like they belong, leverage technology to provide a seamless and personalized experience, and provide rewards for loyalty to keep customers coming back. This helps build some of the best advertising a business can get, positive word of mouth and all of the referrals that come with it.

A study by McKinsey reveals that “word-of-mouth is the primary factor behind 20-50% of all purchasing decisions.” Word-of-mouth marketing is even more powerful in the youth activity center business because parents want to enroll their children in programs that their friends and family members have already experienced. By laying the groundwork and focusing on retaining your current customers up front, you will help ensure that you get new customers down the line and that they’ll want to stick around for years to come.

Boosting New Customer Numbers With Jackrabbit Class

With a strong foundation in place, it’s time to explore the ways Jackrabbit Class can help you start attracting even more customers. Jackrabbit Class is designed with a wide range of tools to help give you the edge when it comes to bringing in new registrations. Let’s explore:

Turning Data Measurement Into Customer Acquisition

Reporting in Jackrabbit Class

To grow your business, it’s vital to first study how your youth activity center performed over a period of time. Jackrabbit Class offers powerful reporting features that are built right in to help you keep an eye on metrics like your finances and enrollments. With these numbers in hand, you can make plans for the future to better accommodate new and returning customers. 

Business Intelligence Dashboard

If you run multi-site programs or an enterprise business, running and measuring your numbers can quickly become an overwhelming ordeal. That’s why we offer options for our Business Intelligence Dashboard. With it, Jackrabbit arms you with over 30 key performance indicators (KPIs) to help you spot what’s performing well and what needs more improvement. From knowing your highest revenue-generating program to keeping a pulse on your finances – these KPIs go deeper and allow you to both set customer acquisition goals and achieve them. 

Capitalize on Connections

Jackrabbit Class makes connecting with existing and soon-to-be customers easier than ever in a variety of ways.

A Custom-Branded Mobile App

According to Statista, the number of mobile users worldwide is projected to reach 7.49 billion by 2025. This only means one thing: if it’s not already, your business needs to be easily accessible via mobile devices. Aside from boosting your customer engagement, a custom mobile app will boost your business’s visibility.

With Jackrabbit Plus, you can build a custom app that helps integrate every element of your business in one place. Create virtual punch passes, load gift cards, send out push notifications and more. From enrollment to analytics and direct marketing opportunities, a custom mobile app with Jackrabbit Plus is a great way to bring in new faces.

Stronger Emails, Less Effort

Whether you just don’t have the staff, energy or time to write strong emails or written communications just aren’t your thing, Jackrabbit Class is here to help. If the convenient built-in email editor isn’t enough, Zippy AI will surely take your email game to the next level. With Zippy AI, you can generate emails by providing a simple prompt and letting Zippy take care of the rest, saving you a world of time and headaches while ensuring your email communications are faster than they’ve ever been.

Powerful Integrations to Attract More Customers

Acquiring new customers while maintaining seamless operations can be challenging. To ensure you win in every area, you need your trackable tools in one place. Jackrabbit offers an ecosystem of integration partners to arm you with all the promotional tools you need to acquire new customers. 

For example, our integration with Twilio helps you strategically send promotional text messages to prospects. Tools like SpotTV let parents watch their kids from anywhere using cameras installed at your center. This can highlight your commitment to transparency and communication, which becomes a strong selling point. 

Let’s say you have a new set of parents who are interested in signing their child up for your classes. Instead of manually listing these prospects, you can use tools like Zapier to automate your CRM process. This integration lets you input their info and automatically add them to your target customer list. 

Make Registration More Appealing

Your marketing efforts will only come to fruition if it’s “easy” for your target customers to find you. Integrating Jackrabbit Class with your website lets anyone see your schedule and enroll in classes from any device at any time.

A fast, easy online registration can also benefit your search for new customers in other ways. With the registration process, and so many other aspects of your business automated by Jackrabbit Class, you and your staff now have the time to put additional effort into areas that often get overlooked, like engaging with potential customers on social media, monitoring reviews and creating marketing campaigns to reach new audiences entirely!

Whether our features allow you to connect more efficiently with prospects, retain customers that will help spread the word about your business or save time that you can put into marketing to completely new customers, Jackrabbit Class is here to help.

Learn more about all of the ways Jackrabbit Class can help you attract new customers and grow your business with a no-strings-attached demo today!