Do You Have Lawnmower Parents?

You’ve experienced helicopter parents in your facility for sure, but what about lawnmower parents?

The lawnmower parent is similar to but more intense than the helicopter parent.

The over-indulging helicopters are seemingly being superseded by lawnmower parents.

Lawnmower parents are an evolved breed of helicopter parents. Instead of just hovering, fussing and worrying, lawnmower parents take matters in their own hands before the ‘issue’ reaches their kids. Lawnmower parents rally ahead and clear the intended path for their child. These parents try to pre-empt possible problems and “mow down” any and all possible obstacles (whether perceived or realistic) in their child’s way.

Lawnmower parents take on different forms that depend on the age and developmental stage of their child.

Primary years: Produce lawnmower parents that are more aggressive – pushing their child’s agenda ahead of other children or trying to have consequences for their child’s actions reduced or dismissed.

Teenage years: Produce lawnmower parents that can reach a stifling level of control over their teen. Teenagers can (and eventually do) become resentful about being micromanaged and rebel trying to  do things their own way.

This all begins when the child is a helpless infant. The lawnmower parent results from the parent’s excessive anxiety about their child’s safety and whether they’re developing “normally” according to medical standards. They’re – in a word – obsessed. And it isn’t healthy for the parent or the child.

Why are today’s parents so obsessed? One culprit is likely to be the easy access parents have to LOTS of information. It makes some parents severely paranoid about their child’s welfare and development.

Not too many years ago – let’s call them the good old days – kids grew up without their parents constantly hovering over them. They used to fall, get hurt and suffer from common illnesses. And parents used to react pretty normally. Today there is overwhelming and often contradictory knowledge at their fingertips. Information is fueled by forums full of comments – accurate and not-so-accurate – from other parents. The over-informed parent’s instincts are overwhelming and fear pushes even the seemingly normal parent into paranoid behavior. Some even become afraid of normal everyday behavior like driving their child in the car or allowing them to bath in the public’s mainstream water supply.


The paranoia eventually takes its toll on the parent. They ignore their degrading state for the sake of their child. This results in highly-stressed and abnormally controlling adults. The stress – left unchecked – can produce physical health problems.

The situation is obviously detrimental to children who aren’t allowed to live normal lives or to make a decision of their own.  The result can be helpless – and often rebellious – children.

Experts note some of the keys to parenting that are missing here.

Parents should take it easy and not feel obligated to clear their child’s path of all obstacles. Part of growing up is overcoming obstacles.

A child can make mistakes and so can parents and it isn’t the end of the world.

A child needs to be allowed to do things when capable. Success means celebration. Failure means trying again – a little harder.

Perhaps a comparison will help to put the traits of a reasonable, involved parent in perspective.

Helicopter ParentLawnmower ParentInvolved Parent
Pay too close attention to and orchestrate their kids’ entire lives. They talk a lot—and give too much advice.Mow down all obstacles they see in their child’s path.Know their kids well and stay connected to them. They listen a lot.
Hover over their kids so that their kids don’t make any mistakes or suffer any pain from experience.Smooth over any problem their child has.Give their kids space to grow up well while monitoring what’s happening to them.
Raise kids who are overly dependent, neurotic, and less open.Make sure their kids always look perfect (and if they aren’t, they’ll intervene and make it better right away).Allow their kids to make mistakes, suffer the consequences, and allow kids to solve their own problems.


Here are some signs that help lawnmower parents to identify themselves:

  1. Before your child was even born, you found a new home for your dog and cat, just so there was zero chance that they might scratch or bite your baby.
  2. In an effort to squash play date fights before they happen, you hand-select meeker, younger kids as companions for your child. Anyone taller or older than your kid is a potential bully.
  3. If you spot an argument brewing between your child and another, you step in and break it up rather than letting the kids hash it out themselves. The other child’s parents purchase their own toy so no one has to share.
  4. By the age of 2 you’ve already signed your child up for golf and tennis – even though they are far too young to learn these sports.
  5. If your child is anywhere near the “cutoff” that would make him the youngest kid in class, you decide to hold him back a year, just so he could be one of the oldest, biggest kids – and in the lawnmower parent’s mind the class star.
  6. When it comes to homework, you check every answer for correctness – or just complete the assignments yourself. You’ve probably also learned to fake your child’s handwriting…
  7. You argue with teachers over every grade your child gets that isn’t an A. Anything lower will hurt the child’s chance of getting into a good college.
  8. You volunteer for the PTA because you know it will get you in good with your child’s teachers and the school principal.
  9. You network on behalf of your child – requesting summer internships, jobs, exclusive camp opportunities. You’ll later hit these folks up for glowing letters of recommendation for college.
  10. You not only fill out your child’s college applications, you even write the “personal” essay yourself – and boy is it impressive.
  11. Any application you submit on your child’s behalf is accompanied by a little something extra – cookies, spa gift certificates or impressive donations.

Resources:, ParentFurther,

Building Trust in Swimming Lessons

Building trust is an integral part of the “learn to swim” process.

The best instructors are those who are aware of the importance of building a trusting relationship with the students and parents. Parents are the ones who put their faith in your school to provide their children with a fun and safe learning experience in acquiring essential swimming and water safety skills and a genuine love of water.

An advantage that instructors have in teaching is that parent and their babies already have a trust bond. This is a bond that instructors can build on with new swimmers who may not be familiar with instructors’ faces, voices or with the swimming environment. By communicating with parents and guiding them through class activities, you can relieve any stress that the baby may feel.

Focus on communication to build more trust with parents.

Extend communication in the pool to talking to parents about their expectations for their child in swimming lessons. Ease any concerns by answering questions – being sure to make each answer relatable and specific to their child. Ask them what motivates their child and figure out the best way to help them achieve their swimming goals in a way that best suits them.

Parents will notice the dedication in helping their child and their trust level in your instructor and your school will grow.

Trust makes teaching easier.

When students feel safe and happy, they will be eager to learn and please. And when they see their parents are comfortable, they relax, become open to instructors and learn.

Trust is easier to break than to earn. So follow through with promises to classes and to students. Build even stronger trust by making sure that lessons are fun. Fun also keeps students engaged and feeling special.

Disarming Agitation

I love nothing better than sharing the things that have helped to make my gym successful and I try to keep it simple. My advice for disarming an agitated parent? It’s as simple as two words: “I agree.”

Think about times when you were that agitated parent. Wouldn’t it have made you feel better just to know that someone was listening to your frustrations and feelings and cared that you were agitated? To expand on this idea a little more, perhaps it is also about putting yourself in the parent’s shoes for a moment. The Golden Rule is an amazing thing. It really works because – when you get down to the basics – we’re all pretty similar and react to things in similar ways. So try treating someone as you would want to be treated and you’ll rarely miss the mark.

From my recent newsletter: 

“I agree”. Two words that will disarm an agitated parent, frustrated teacher, or a frightened child, in an instant. ” I agree, it’s hard.” In light situations keep the words after “I agree” nonspecific, when possible.

At a luncheon last Thursday a lady next to me looking very sad. I asked her if she wasn’t feeling well.  She said, “My daughter passed away. It’s so hard to get past this overwhelming sense of loss.” I looked at her and said “I agree, you never will. As time goes on your grief will move slowly to the back of your head then drift down and settle in your heart”. She blinked several times and said “Thank you for not telling me how to feel. You put in perspective how I do feel. I can look forward to a time when I will carry her right here.” Then she put her hand over her heart. Boy, I was just glad I said somewhat the right thing.

Another powerful statement I use is, “I respectfully disagree”. I use this only when people are speaking negatively about themselves. Generally I will say “I respectfully disagree. You are none of the words you just used. Think about how you would describe someone you respect. You’re speaking about yourself, you know.” This remark always elicits a smile.

Eye contact and absolute sincerity are keys to connection in these simple statements.

The parents who bring their children to our facilities want to know that we care. And when we show that we do, it elicits positive responses, whether it’s in defusing a situation or not. Being consistent and genuine in showing that, will almost always give us the benefit of the doubt in any situation that arises.

This works for employees, co-workers and children. It’s because we’re all human. We have feelings. We make mistakes. We care. The secret is to find a special way to show it.

Mobile App is a Powerful Part of Communications Strategy for Peak Kids

Mardi Obray of Peak Kids shares benefits of working with Mobile Inventor.

Responsiveness and creativity brought Peak Kids’ app from concept to reality more quickly than anticipated.

Surpass Expectations

Mobile Inventor has the process of developing a mobile app down to a science. By providing customers with a template for setting up their app ideas, they give those who may not be able to visualize what they think a place to start. Layering on that the option to customize when necessary, Mobile Inventor helps customers take their apps in directions that they never imagined.

“Mobile Inventor was easy to work with and very responsive to our questions. We were thrilled that the development cycle was shorter than we had anticipated and that – through their creative suggestions – we were able to make our app more than we thought it could be.”

Save Time, See More

Time is a hot commodity for parents. Using their app, Peak Kids is able to provide cutting edge services that help them to make use of idle time and make plans when their needs are top of mind.

PeakKids-AppThe mobile app also helps Peak Kids to expose more information to parents by:

  • Sharing the demand for classes so they can enroll immediately.
  • Delivering notifications that could change their plans for the day.
  • Promoting sell out details with events .

“Parents using our mobile app can quickly enroll their child before their preferred class sells out and they know the second we know that a class won’t be held. It definitely keeps them on the forefront of our communications and helps us to create our own demand factor.”

Be the Cool Gym

Offering the mobile app has helped Peak Kids become the cool gym. Parents have a better way of doing business and enjoy the value that using the app provides. It delivers a distinction from others offering similar services and enhances brand. A mobile app is a great tool to use in conjunction with other customer service and marketing strategies for offering continuous improvements to your customers’ experience.

“We believe that our mobile app has enhanced our business. We’re thrilled with the way that it is seamlessly incorporated with Jackrabbit and excited about the time savings that it offers to our parents and our staff.”

Parents Appreciate Online Tools that Accommodate their Lifestyles

Convenience, Confidence and Quality Sets Your Facility Apart

“Even the first time I used Jackrabbit’s online registration, it was easy to step through the process. 4Cats attaches class costs to accounts instead of offering a direct pay option. But Jackrabbit made it simple to understand this through very direct instructions on an intuitive screen.” Drew Stainton, Parent User of Jackrabbit’s Online Registration

Online registration is an incredible convenience for parents. It helps them to quickly enroll their children in the classes that they want or need – even if they can’t go to the facility or make calls during the workday. Including access to online payment options on the site page or through a portal takes online registration to the next level of convenience because it allows everything to be taken care of in one website visit. And ensures that the child’s place is confirmed – which makes parents happy.

“I am a software developer – specifically, an interface guy – so I quickly recognized that Jackrabbit’s interface is well-designed – much better than some others that I’ve used. All the information that I needed was well-communicated and the way that I was led through the steps in the portal made sense. This is really important in interface design and not every company pays attention to it.” Drew Stainton, Parent User of Jackrabbit’s Online Registration

Jackrabbit’s online registration and portal tools give parents speed and convenience because they can:

  • Leverage the speed and convenience of the Internet to register children for classes or camps.
  • Use technology tools – even if they are not very tech savvy – without frustration.
  • Make sure that their children don’t miss out on activities because of their schedule limitations.
  • Take care of activities associated with registration, such as payment, in one easy website visit.
  • Identify spending trends and establish a reasonable budget for lesson costs.
  • Track attendance and make-ups to ensure that absences aren’t costing them extra money.

“The Jackrabbit tools that 4Cats uses make them look very professional and established. It doesn’t give me much comfort as a parent to sign my child up for an activity with a facility that just uses a PayPal link, so the portal with its integrated payment system sets 4Cats above those who don’t bother to build that in.” Drew Stainton, Parent User of Jackrabbit’s Online Registration

Understand Your Customers to Serve Them Better

Most of you, as swim school owners, know your business: the parts and pieces necessary to be able to provide swim lessons in a way that complies with the National and Local Health & Safety regulations. You know the leaders in the swim school industry, the latest and coolest pool designs and technologies and the most innovative teaching and course materials.

But do you know – really know – your customers?

This is as vital as knowing your business. After all, how can you know how best to serve them if you don’t truly understand their habits, preferences and life styles?

How is the experience of purchasing swim lessons for their child for your customer – the parent?

What impression do you, your staff and your facility leave? What will your parents tell their friends about your school?

One of the best ways to understand this is to stand in their shoes.

You just might be able to truly elevate your business in ways that make dramatic differences to them.

Such a perspective could inspire you to:

  • Provide new ways for them to choose and purchase classes.
  • Hire and train your staff differently.
  • Offer new options with classes.
  • Provide new perks in their observation area.
  • Tweak your operational hours to accommodate their schedules.
  • Expand the services that you offer beyond classes.

While the above ideas are really focused on all customers, also consider what you can do to make the experience with your school better on an individual parent basis.

Don’t just do what is expected. Do the unexpected.

This is where the rubber really meets the road because experiencing something unexpectedly personal is what they will remember forever and gush about to their friends.

Make it easy for them to do business with you.

Look at the way your families live. They would LOVE it if their experience with your school completely fit into their schedules instead of their lives conforming to you. Doing this completely may NOT be possible, but you can make some of it possible. Give them convenience, communication, automation and personalization.

Provide what they’re buying and the “other thing”.

For example, a lady calls a plumber to get her toilet fixed. Sure she want that toilet repaired but she also wants to have a certain comfort level with the person who is coming into her house to fix the toilet.  She wants the repair and peace of mind.

So what she’s buying = the repair

The “other thing” = peace of mind

Look at your school and the way you provide your services. What can you do that is the equivalent of giving the lady with the broken toilet peace of mind?

These parents are entrusting the little “lights of their lives” into your care. They are trusting you to keep them safe and unafraid while teaching them a vital life skill. How can you provide a comfort zone for them for that?

The devil is in the details.

The only way you can do this is to seek out and pay attention to details.  It may take a little work on your end, but you will also reap the rewards in greater customer loyalty, more referrals and happier parents!

Image Credit: lifesharegr


The Parental Role is Important

It makes sense that all parents want their children to come out of their youth sports experience a winner – to feel good about themselves and have healthy attitudes towards sports. But children need help from their parents to do this.

Parents are an important part of the “team” (coach-instructor/athlete/parent) required to make your child successful in sports.

If parents do their job correctly and play the position well, the child will learn the sport faster, perform better and really have fun. And they will get a self-esteem boost too. Parents can play an important role in making sure their children’s sports experience is a positive model to follow as children approach other challenges and obstacles in their lives.

Failing to uphold the parental role on the team means that children may stop learning, experience performance difficulties and begin to really hate the sport. This can also impact the parent-child relationship…

Children can come out of this experience burdened with feelings of failure, inadequacy and low self-esteem. These are feelings that can transfer to other areas of life for these children.

So obviously children and coaches need parents on the team.

How can parents really help their children by fulfilling the role that their children need for them to fulfill for their youth sports experience? Consider the following for valuable facts, concepts and advice.


When defined correctly, competition in youth sports is good and healthy. It teaches children a variety of important life skills. The definition of competition is a seeking together where your opponent is your partner, not the enemy. The better your opponent performs the more chance you have of having a peak performance.

Sport is about learning to deal with challenges and obstacles. Without a worthy opponent or challenge sport is not much fun.

World records are consistently broken and set at the Olympics because the best athletes in the world are challenging each other to have their best performance. Children should never be taught to view opponents as the “bad guys”. The opponent is not the enemy or someone to be hated and “destroyed”. Root for great performances, good plays, not just for your child to be the winner!

Children should be encouraged to compete against themselves. The ultimate goal of the sport experience is to challenge oneself to continually improve. Judging improvement by whether children win or lose is unfair and inaccurate. Winning in sports is each participant having the best possible performance that they can manage. This should be separate from the play or outcome of the opponent.

Children should be encouraged to compete against their own potential. When they focus and play to better themselves instead of beating someone else, children will be more relaxed, have more fun and perform better.

Success and Failure

Don’t define success and failure in terms of winning and losing. One of the main purposes of the youth sports experience is skill acquisition and a feeling of accomplishment. When children perform to their potential and lose- it is a tremendous mistake to focus on outcomes and become critical.

In children play their very best and lose, the parental role is to help them see the positive in the experience, to understand how it has helped them improved and learned how to have a better chance to win next time. Similarly, when children or teams perform far below their potential but win, they should understand why this is not being a winner. After all, a winner would have made their best effort. This is an important way to separate success and failure from winning and losing.

Be a supporter, not a coach-instructor.

The parental role is not coaching or instructing. The parent supports the player and is the child’s best fan – unconditionally.

Leave the coaching and instruction to the coach. Provide encouragement, support, empathy, transportation, money, help with fund-raising but don’t coach. If you take a step over into coaching or instructing you abandon the parental role and no one else is going to fill it. Without it, children cannot have a successful youth sports experience.

It is best to keep your role as a parent on the team separate from that as coach. If, by necessity you actually get stuck in the no-win position of having to coach your child, try to maintain this separation of roles. For example, you can even say on the deck or field or court, “‘Now I’m talking to you as a coach or instructor”, at home you can say, “‘Now I’m talking to you as a parent”. You can’t take on both of these roles simultaneously.

Make it fun.

It’s has been proven that the more fun an athlete is having, the more he will learn and the better he will perform. Without fun, you cannot have peak performance – at every level of sports from youth to world class competitor. When a child stops having fun and begins to dread practice or competition, it is time for the parent to become concerned.

What can prevent fun? Is it the coaching? Is it the pressure? Is it you? Keep in mind that being in a highly competitive program does not mean that there is no room for fun.

Whose goal is it?

Why is your child participating in the sport? The value of the experience just doesn’t exist if your child is not the one who wants to participate in the sport. They must do it for themselves not for you.

They should also not be participating because of any reward that you’ve promised them. No value comes from participation for the wrong reasons. Ultimately, everyone loses in this situation. It is normal and healthy for a parent to want their child to excel and be as successful as possible. But this won’t happen through pressure tactics, guilt or bribery. Participating to reach their own goals will make them far more successful.

Unconditional love.

Children’s performance should never be correlated to their self-worth or how much they are loved.

Punishing children for poor performance by withdrawing emotionally from them can be very damaging.

In the 1988 Olympics, when Greg Louganis needed and got a perfect l0 on his last dive to overtake the Chinese diver for the gold medal, his last thought before he went was, “‘If I don’t make it, my mother will still love me”.

Athletes of all ages and levels perform in direct relationship to how they feel about themselves. When children are in athletic environments that boost their self-esteem, they learn faster, enjoy themselves more and perform better under competitive pressure. This does not mean that children have to constantly be complimented for a great effort after performing miserably. It means understanding how to be empathic and sensitive to feelings. Make children feel good about themselves and they have a gift that lasts a lifetime. Do not degrade or embarrass or humiliate them. If children are continually put down or their accomplishments minimized, this is the way they will treat themselves throughout their life.

Allow failure.

The most successful people in and out of sports do two things differently than everyone else. They are more willing to take risks and therefore fail more frequently. And they use their failures in a positive way as a source of motivation and feedback to improve. Our society is generally negative and teaches us that failure is bad, a cause for humiliation and embarrassment and something to be avoided at all costs. Fear of failure or humiliation causes one to be tentative and non-active. In fact, most performance blocks and poor performances are a direct result of the athlete being preoccupied with failing or messing up.

Challenge them, don’t threaten them.

Many parents directly or indirectly use guilt and threats as a way to “motivate” their child to perform better. Performance studies clearly indicate that while threats may provide short term results, the long term costs in terms of psychological health and performance are devastating. Using fear as a motivator is probably one of the worst dynamics you could set up with your child. Threats take the fun out of performance and directly lead to your child performing terribly.

Make it about outcome.

Skill acquisition, mastery and having fun are far more important than winning. When athletes choke under pressure and perform far below their potential, a very common cause of this is a focus on the outcome of the performance. Don’t misunderstand, winning is great. It is not the ultimate goals but a by-product of the reaching peak performance.

By focusing on outcome, the child will be distracted and tighten up – insuring a bad performance. Focusing on the outcome, which is completely out of the child’s control, raises his anxiety to a performance inhibiting level. To truly help children win, help them get their focus away from the contest and hone in on the task at hand. Supportive parents de-emphasize winning and instead stress learning the skills and playing the game.

Avoid comparison.

Supportive parents do not use others (that their children compete against) for comparison in evaluating progress. Comparisons are useless, inaccurate and destructive. Each child matures differently and the process of comparison ignores significant distorting effects of developmental differences.

Performance comparisons can prematurely turn otherwise skilled children away from their sport. The only value of comparisons is in teaching. If one child demonstrates proper technique, that child can be used comparatively as a model.

Teach perspective.

Our sports media would like everyone to believe that sports and winning or losing are larger than life. The fact is that it is just a game. That frequently gets lost in translation and this often trickles down to the youth sport level and young athletes often come away from competition with a distorted view of themselves and how they performed. Parents need to help their children develop realistic expectations about themselves, their abilities and how they played – without robbing them of their dreams.

Condensed from an article by sports psychologist Dr. Alan Goldberg

Jackrabbit’s Flexibility Allows Users to Get Creative with Features to Meet Special Needs

Five Star Sport and Entertainment Academy

1 location, 1000 students, 3000 families, 70 instructors

Director, Lane Clark


Five Star Sports and Entertainment Academy offers several events in addition to its schedule of sports and entertainment activities that are somewhat unique to his facility and attract participants from other facilities within and outside of the Academy’s local market. Could Lane use his Jackrabbit system to promote and manage these events?


Lane created events in Jackrabbit for his special events. As events in the Jackrabbit system, participants would be able to register, pay and read rules and policies online. His first tricking competition would be of interest to more than just the local trickers so Lane used videos and registration links posted on Facebook and YouTube to promote it. He also asked trickers from his facility to share the videos and links. The videos attracted trickers from across the US and Europe. Registrations flooded in turning the event into the largest tricking event in the world.

For his teen-focused events, Lane used online registration to address concerns parents had about who might attend the events by requiring all attendees to agree to rules and print online registrations for entry. These few easy-to-manage steps gave parents confidence in the safety of where their teens would be and provided the facility with some control over the attendees.

All of these activities were managed and promoted with ease and very little cost.


Jackrabbit’s flexibility enabled facility to promote events outside of its local geography and control event attendees with online tools so they were well-attended and safe.

“Jackrabbit made it possible for Five Star to go global. We never imagined that we could expand our special events to include those from other states and countries!”  — Lane Clark, Five Star Sports and Entertainment Academy

Jackrabbit Provides Owners with Powerful Tools that Offer Distinct Benefits to Parents and Staff Members

Gymnastics Unlimited New Jersey               

1 location, 450 students, 30 instructors

Owner, Kathleen McCormick


Kathleen was in search of an online solution for managing her gym. She had used several popular systems in the past but found that none provided the features, flexibility and robustness that she needed to handle her day-to-day operations and could move her gym forward.


Kathleen was very excited about the online features that Jackrabbit’s platform offers. Being able to register and manage account information online in addition to enjoying the convenience of auto pay features mean Kathleen’s gym is a 24 hour operation – and parents have noticed that. These online features eliminate time-consuming manual processes for Kathleen’ staff and set her gym apart from the other gym’s in the area.

Jackrabbit also offers an amazing option – free of charge – in the unlimited lead file. Gyms that want to market to inactive families and prospects can keep these contacts separate from their active families, yet still use Jackrabbit tools to communicate with them quickly and easily.

The time savings that Jackrabbit has made possible are difficult for Kathleen to quantify. Kathleen has definitely seen an increase in her office’s professionalism and in the staff’s confidence in data accuracy and considers Jackrabbit to have been a catalyst to her smoothly flowing operating processes.


Jackrabbit has helped Kathleen and her staff to elevate their performance and professionalism in operations, customer service and marketing and given them differentiators that parents notice.

“Jackrabbit’s online registration has made our lives much easier! Parents love it because they can use it and the portal to do everything they need to do – except drop their kids off for class!”  

— Kathleen McCormick, Gymnastics Unlimited New Jersey

Jackrabbit Enables Schools to Give Parents Convenience and Staff Highly Efficient Tools

Bubbles to Butterflies Swim School

2 locations, 1 indoor and 1 outdoor, 1491 students, 20 instructors

Owner, Margee Charron


Bubbles to Butterflies needed to implement a class management solution to get a better handle on business information. Otherwise they will continue to struggle with maintaining an accurate view of data across key areas of the business such as student information and scheduling and payment details.


Jackrabbit enables Margee to manage her business from anywhere she can access a browser. And many of her key processes are simpler in Jackrabbit – such as registering students, tracking enrollment and financials and managing multiple classes.

Margee’s customers enjoy online registration and the customer portal because everything they need is available to them whenever they want to access it. Online features enable the office team to quickly push all sorts of information out to parents in one step instead of making time-consuming phone calls to each parent.

Jackrabbit has made it possible for Bubbles to Butterflies to vastly reduce their use of printed records and cut costs of office processes. The team now has a “green” approach to doing business.

Jackrabbit also helps the Bubbles to Butterflies team get more done within their busy schedules because multiple people are working simultaneously in a system that maintains real time data.


Jackrabbit’s online features and web-based platform has helped Bubbles to Butterflies improve access to information and processes for parents, productivity for staff and cost savings to operations.

“Putting Jackrabbit in place for our class management needs has enabled our business to be more efficient in many ways that impact our customer service and our bottom line.” — Margee Charron, Bubbles to Butterflies Swim School