To Blog or Not to Blog?
The trend for small businesses that are blogging is definitely on the rise – especially for those in less tech savvy sectors. In fact, a broad range of less tech savvy businesses were surveyed by Technorati (a full-service media company publishing high quality, fully edited, original content daily on a wide range of topics) and the findings revealed that more than half of those not blogging this time last year – are doing so now. There has been a surge in interest in online marketing and social media among these companies – so much so that Facebook saw 40% growth in its number of small business pages in 2012.
The sectors of small businesses that use class management software – many of whom are still learning how to maximize technology in their organizations – are also on the average novices in the online marketing and social media game. Blogs are a component of online marketing and are also growing in usage by small, less tech savvy businesses because their dynamic, keyword rich content can help smaller organizations gain competitive advantage against their major sector dominators because they can share their knowledge and their uniqueness with customers and with those that they would like to have as customers. It helps to level the playing field somewhat because – regardless of your marketing budget – you can put lots of good quality content out there.
Read more about the growing adoption rate of blogging by small businesses on Technorati.com.