Priority Enrollment: What’s the Big Deal?

What IS Priority Enrollment?

Priority Enrollment is a way that Jackrabbit allows you to give existing students access to sign-up for classes before new students are given access to registration. Your existing customers get ‘first dibs,’ so to speak, on primo spots in high-demand classes.

This is possible because Jackrabbit has a portal that you can offer to parents for just such activities as Priority Enrollment. (Parent portal does LOTS of other cool things too). Through the secure, password protected portal, parents can enroll students before the official enrollment date rolls around!  

Let’s start with 4 reasons that Priority Enrollment is a big deal.

  1.      People love to feel special and your customers are no different. Priority Enrollment gives you a way to cater to them.
  2.      You build loyalty when customers feel appreciated. Offering Priority Enrollment shows that you appreciate their business.
  3.      Offering Priority Enrollment boosters your organization’s retention rates.
  4.      Priority Enrollment gives your active students top priority for high-demand classes before new students have the opportunity to take the spots.

What is the ‘best practice’ for the timing of Priority Enrollment?

This window should be short enough to be an ‘act now’ inspiration but long enough for them to have time to take you up on the offer – probably 1 to 2 months before your class session start date, giving your existing families about 1 week to do their enrollments before you make the class offerings public.

Because Jackrabbit makes it so easy to set-up, offering priority enrollment and then rolling your class listing over to the public view, takes no little time or effort.

And here is the bonus reason Priority Enrollment is a big deal: it gets your existing students enrolled before the offerings of competitors are publicized.  

Read the 1st and 2nd in the series:

What’s Important When You’re Considering Moving Your Registration to the Web

Online Registration Saves Time for Everyone in the Dance Studio

About the Author:

After studying graphic design at the University of Georgia, Jill held several positions in media and marketing including Art Director, Editor and Marketing Director. As a student of dance, she has spent plenty of time in children’s activity centers and puts that experience to work for her in the work she does with Jackrabbit. In addition to her interest in dance, Jill also enjoys sports, gourmet cooking, entertaining, singing and spoiling her five grandchildren.

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