how to get parents to use the jackrabbit class parent portal

How to Get Parents to use the Jackrabbit Class Parent Portal

What’s one way you can ensure that your customers stay engaged with your youth activity center? Make everything easy.

Enrolling in classes, paying tuition, updating contact information, registering for summer camps, scheduling a birthday party – anything – should be available for your customers, anytime and anywhere. That’s why the Jackrabbit Class Parent Portal should be a tool you offer to families at your cheer or gymnastics gym, swim school, dance studio or music school. 

With a new season of dance underway, it’s important to set a great first impression with new and returning students. And what’s a better first impression than introducing your customers to the Parent Portal, where they can view their class schedules, make payments, enroll in new classes and communicate directly with your studio? Not much.

How to tell parents about the Parent Portal?

With a new year underway, you likely have newly enrolled students and parents that need to become familiar with your Parent Portal.  

If you build it, they won’t necessarily come. You need to create a little awareness. So, how can you tell families at your youth activity center about your parent portal? 

Ways to promote your parent portal:

  • Through emails and newsletters
  • On social media 
  • Hang a flier in your gym, school or studio 
  • Prepare your front desk staff with talking points for new students and families 

Need a little inspiration when it comes to creating your own promotion? Here’s a simple download to share with parents to help tell them about the Parent Portal. 

easy communication through the jackrabbit parent portal

How to get parents to use the Parent Portal? 

If you want the families at your youth activity center to start using the Parent Portal, you need to address the ‘What’s in it for me?’ and do it quickly! 

Sharing the benefits of this tool is your best bet to getting customers excited about staying connected to your program. With everything the portal has to offer parents, here’s a list of the top six benefits of the Jackrabbit Dance Parent Portal. 

Parents can easily sign up for new classes, whether they need to add a class to their existing student’s schedule or register a sibling, it all can be done conveniently through their portal. 

Families can update their own information. No longer must your customers visit the front desk or block time to call your location to update their credit card number, or any other piece of information you collected at the time they registered.  

Customers can easily communicate with you. With a running log of emails sent from you and your staff, parents have access to everything you send them, even if they accidentally deleted every email in their inbox. (Oops!) Additionally, parents have the ability to message your youth activity center from within the parent portal. 

Scheduling absences and makeup classes is easier through the Parent Portal because customers no longer have to call the office to notify your staff of an upcoming absence and to schedule a makeup class in the future. Yep, through your portal, they can do it all themselves if you decide to extend this benefit to your customers.  

Students can easily access class resources from choreography, at-home stretches, competition music and so much more through a secured resource sharing link.  

Parents can livestream their child in class if they aren’t physically at the studio due to work, travel or any other reason they might not be able to accompany their child to class. (–> learn more here)

When laid out like this, using the Parent Portal will be a no-brainer for the families at your youth activity center. 

The important thing to remember when creating awareness for this tool is that it’s not a one-and-done situation. Much like when your program is closed for holidays, you should consistently remind customers that this tool exists so that you get as many parents using your Jackrabbit Parent Portal as possible!

Discover more about the Jackrabbit Class and the Parent Portal with a 30-minute customized live demo. Schedule yours with a Product Coach today! 

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