Barron Gymnastics needed to move to a web-based class management but the owners had concerns about the cost associated with implementing software. They also had concerns about the impact online processes would have on its face-to-face customer relationships. How quickly they would be able to see return on the investment in the new system? How would they maintain their connection with customers if they weren’t talking to them each month when they collected payments?
“Changing to Jackrabbit has made a big difference in our efficiencies. Automated processes – like online registration – take staff out of the data entry process and give them more time for interacting on a personal level with families.” Joe Barron, Barron Gymnastics
VALUE OF ONLINE PLATFORM QUICKLY REALIZED | Barron’s staff saw immediate improvements in process efficiencies and overall office productivity. The incredible improvements in operations make the cost of the system irrelevant. In fact, customer satisfaction rose right along with efficiency and productivity because customers were ecstatic with the new online registration process.
“Our staff can get ‘business’ out of the way of what really matters to each student’s learning experience.” Joe Barron, Barron Gymnastics
PERSONAL RELATIONSHIPS BLOSSOM AFTER IMPLEMENTATION | What Barron learned was this: Their real connection with families had nothing to do with tuition collection and the process of registering but everything to do with the personal connections that being freed from the computer allowed. Instead of losing their personal touch, Barron’s actually experienced even more meaningful interactions between staff and families because the activities in the office no longer centered on entering data, but on teaching and real conversations.
“Jackrabbit’s automated processes heighten efficiencies and encourage growth strategies for us as owners. The system excels in helping us bring customers in online and then look after them as they mature.” Joe Barron, Barron Gymnastics
ORGANIZATION DETAILS | 1 location, 1100 students, 27 instructors, Diane & Joe Barron, Owners