Raise your hand if you’re reading this article on your phone. Now keep it raised if you have a handful of favorite apps you use to stay connected to brands you love both personally and professionally. Whether you’re a die-hard Apple fan or a loyal Android user, you count on an app for the companies you interact with the most. Why should your youth activity center be any different?
It shouldn’t be. This article is dedicated to helping you realize the benefits a branded mobile app can have for the staff and parents at your youth activity center.
Benefits of mobile apps for owners
As a business owner, there are tons of benefits to having a mobile app.
Mobile apps are part of great branding
Branding is everything – right? Part of that charge is having a mobile app that is branded to match your website, making it completely recognizable to your customers. And getting your name out to those who are new to your youth activity center in the most presentable fashion.
Being able to direct families to the app store to download your app makes you pretty official.
Mobile apps are a great way to communicate with customers
Because we are so dedicated to our smartphones, mobile apps are an effective way to communicate with those that have downloaded your app.
Through push notifications, you can directly reach your customers in a fun and timely way. It’s the perfect way to reach the right people at the right time with the right information.
Incorporating groups and password-protected content through an app your users are already accustomed to just makes the experience smooth for everyone involved.
Mobile apps are a great way to interact with your customers
With the ability to connect all of your pages across the most popular social platforms, you can ensure your customers have access to see you everywhere. The easier you make it for them, the more likely they are to interact with you!
And of course, the more interaction you get from your customers, the more visible you are in the social media world. It’s an all-around win-win!
Mobile apps give you insight into customer activity
Using in-app statistics, you can easily see analytics on app downloads, daily usage, and enrollments. From this, you can determine which push notifications performed well, how many people have your app on their phone, and how many people are actively using your app on a daily or monthly basis. All of this helps you make a better connection each time you promote your app and push notifications out from your app.
Hot tip: find an app that makes your app’s metrics easy to digest so you aren’t scrambling to decipher data!
Benefits of mobile apps for your customers
Making sure a mobile app is beneficial to you as a youth activity center owner is important but if you can’t guarantee benefits for your customers, there isn’t much of a point.
No need to worry – mobile apps are just as valuable to customers, if not more.
Mobile apps create a positive customer experience
From the moment your customers download your mobile app from the App Store or Google Play, they will be familiar with the process. The navigation of mobile apps are usually pretty similar. Even if parents aren’t sure exactly where to go, they can figure it out pretty quickly.
And we know, the easier it is for parents to find what they are looking for – the better.
Mobile apps make enrolling for classes and events easy
Deep links are the way to go. But, you may be asking yourself what in the world is a deep link? Don’t worry – I felt the same way before I learned. Think of it as a direct link to enroll in a specific class or event.
With push notifications, you can insert a deep link for parents to immediately take action. This is just an easy way to increase enrollment and eliminate the process of parents trying to find the specific class or event you are promoting.
Mobile apps act as a virtual punch pass
Punch passes are great loyalty incentives or a buy-as-you-go option. With this product enhancement, parents can not only see how many punches have been used on their punch pass but they can also reload and pay for additional visits.
The mobile app is literally their virtual punch pass where they can see how many classes have been used and how many are left!
Mobile apps give customers a direct connection to your business
You want your families to feel connected to you and your activity center. When you find an app that integrated seamlessly with your program’s class management software, it makes keeping this connection simple.
Are you ready to realize the benefits of a mobile app at your gymnastics gym, dance studio or swim school? Start your free trial of Jackrabbit Class today!