No business can succeed without outstanding customer service. As the saying goes, it’s not a department, it’s an attitude. I’ve listed 60 ideas and broken it into three volumes. You will receive Volume 2 & 3 the next two Tuesdays.

1. Friendly, knowledgeable people answering phones and manning the front desk 12 hours a day. Don’t have an automated service, but instead wow them with at least four lines, message on hold, and friendly short voicemail.
2. Web page updated at least every Friday and when new info becomes available
3. Your sign in front of your building has to be good!
4. Spend money on things like flowers outside
5. Add a canopy on your building so kids won’t get wet when dropped off
6. New student checklist for the front desk to know who is new that day
7. Give parents a lesson confirmation card upon enrolling with all important info needed for the first day
8. Get up and open door if a mother has a stroller or carrying babies
9. Greet everyone, even if on the phone, whoever enters the door –know names of new and old customers
10. Same desk person every week and have front desk person involved in themes. They can wear leis, witch’s hats. etc.
11. Say, “goodbye and thanks for coming” to all who leave
12. Nametags out for new child and a child in a makeup
13. Introduction of class theme, and review at the end for the parents!
14. Money back guarantee
15. Free trial classes available for those “fence-sitters”
16. Video clips of all classes on website
17. Encourage free tour and class placement
18. Referral payment $20 (sometimes offer Double Referral Month!)
19. Make-up reminder cards
20. Unlimited make-ups in spring and summer

Bonus: Dress code reminder cards for those students who aren’t wearing what you want in class

 Remember:

• Think relationships!
• Sweat the small stuff and if a parent wants something, give it to them.
• Create happiness at every touch point in your business.