20 Great Customer Service Ideas – Vol I.

No business can succeed without outstanding customer service. As the saying goes, it’s not a department, it’s an attitude. I’ve listed 60 ideas and broken it into three volumes. You will receive Volume 2 & 3 the next two Tuesdays.

  1. Friendly, knowledgeable people answering phones and manning the front desk 12 hours a day. Don’t have an automated service, but instead wow them with at least four lines, message on hold, and friendly short voicemail.
  2. Web page updated at least every Friday and when new info becomes available
  3. Your sign in front of your building has to be good!
  4. Spend money on things like flowers outside
  5. Add a canopy on your building so kids won’t get wet when dropped off
  6. New student checklist for the front desk to know who is new that day
  7. Give parents a lesson confirmation card upon enrolling with all important info needed for the first day
  8. Get up and open door if a mother has a stroller or carrying babies
  9. Greet everyone, even if on the phone, whoever enters the door –know names of new and old customers
  10. Same desk person every week and have front desk person involved in themes. They can wear leis, witch’s hats. etc.
  11. Say, “goodbye and thanks for coming” to all who leave
  12. Nametags out for new child and a child in a makeup
  13. Introduction of class theme, and review at the end for the parents!
  14. Money back guarantee
  15. Free trial classes available for those “fence-sitters”
  16. Video clips of all classes on website
  17. Encourage free tour and class placement
  18. Referral payment $20 (sometimes offer Double Referral Month!)
  19. Make-up reminder cards
  20. Unlimited make-ups in spring and summer

Bonus: Dress code reminder cards for those students who aren’t wearing what you want in class


  • Think relationships!
  • Sweat the small stuff and if a parent wants something, give it to them.
  • Create happiness at every touch point in your business.
Great customer service is a work in progess. There is always time to make a child feel special or impress a parent.  Need More Help? Click here to purchse #167 Customer Service Systems That Make a Dramatic Difference in Retention as an instant video download. Prefer hard copy? Click here.

About the Author:

In 1969, Patti Komara founded Patti’s All-American gymnastics in Dyer, Indiana and it has since become one of the most successful gyms with gymnastics, dance, swimming, and a fitness based nursery school called Gym-N-Learn. Patti began speaking at national seminars in 1981 on preschool and school-age gymnastics and the business of owning a gymnastics school. Patti has spoken for Purdue University and national seminars for AAHPERD, AAEYC, TMCA, USAIGC, IDEA, and USA Gymnastics. She began her national seminars in 1986 and began putting her speeches on videotape and DVDs and then founded Patti Komara’s Tumblebear Connection. Patti has since produced more than 80 instructional DVD’s for instructors and owners. Presently she has written and sells books on yearly lesson plans for The internationally know Tumblebear Gym Program, School-age Gymnastics, Dancing Gym Bears, Yoga Bears, CheerBears, Gym-N-Learn, and her newest book on her very successful swim program. Patti has written over 50 articles on the gymnastics business. In 1995 Patti was selected by USA Gymnastics to be a member f the committee that created the KAT preschool gymnastics certification program and co-authored the KAT workbook. In 2003 she was named USA Gymnastics Business Leader of the Year. In 2005 Patti was selected as Client of the Year by Action International and in 2006 was given the National Service Award by USA Gymnastics at their annual business conference.

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