Looking for the keys to success for the next 2 years?
In the next 2 years, the best businesses in our industry will absolutely separate themselves from the rest of the pack. How?
By identifying and implementing the business, technology and cultural keys that will establish your business as the “lead dog” in your local market area.
Here are the specific areas to be aware of:
World Class Business Keys. Systems are the name of the game when it comes to making sure that no details fall (or continue to fall) between the cracks. But what does the word “systems” really mean? One useful definition might be that “your business or organization is self-sustaining and continuously-improving without your direct, daily involvement”.
We all know that marketing, people and finances are the essentials of any business. Marketing, if you develop an effective set of strategies, campaigns and tactics, drives customer into your business. Professional development of your people keeps them there. Proper recording, reporting and monitoring of your finances keeps your cash flow predictable and profitable.
World Class Technologies. Technology is the driving force behind business productivity, both now and into the foreseeable future. The rapidly-improving areas of CRM’s (customer relationship management databases), curriculum and staff development platforms, and success solutions dashboards) are allowing owners/administrators to give their key staff the tools they need. This in turn enhances the customer experience in our business and assists with retention.
World Class Cultural Elements. “Culture” is the aura that pervades your business environment, and is an area that needs constant and ongoing attention. Like “customer service”, culture is not a one-off, single time examination. Your cultural cornerstones must be purposefully selected and included in the initial, ongoing and annual training for all staff members. Although your cornerstones might be different that the ones listed in this article, they do need to be identified and reinforced.
Refer to the visual charts below for more information.
If you would like to learn more, you may contact:
Frank Sahlein, CEO, 3rd Level Consulting