Wouldn’t it be terrible if someone else opened a studio, gym, school or center with the same – or almost the same – name as yours?

If this happened, could you defend yourself against it or would you just have to do damage control and hope for the best?

A recent feature in The Cheer Professional shares some views on why your name is important and you should protect it.

In fact, taking the appropriate legal stance can even make it possible to bring legal action against someone who copies your facility. There are such legal terms as “causing confusion”, “infringing conduct” that you don’t have to be an expert on if you align yourself with the right expertise to properly protect yourself.

Read the article. It is directed at gym owners, but the information is valuable to owners of all types of children’s activity centers.