There are many software systems that music schools could use to manage their businesses, but Melissa Loggins, owner of The Music Authority, believes that Jackrabbit gives her the feature flexibility she needs to operate her school in the ways that set it apart from others in the Atlanta area.
TRACKING IS A CRITICAL TO SCHOOL’S SUCCESS | Tracking skills, as well as several other student details, is very important in Melissa’s world. Tracking of skills provides an understanding of student progress to instructors, to administrators and to parents and through their own individual access points to Jackrabbit, each of these groups can follow what students are doing and how they are progressing. The tracked information helps the school to accurately choose substitute teachers and gives Melissa demographic details that guide her in her marketing investments.
“The data we track has given us great insight and a great foundation for making better decisions. We have more confidence in the marketing decisions we make because we understand more about our existing students and their families. We also can do some powerful geo-targeting. We’ve looked at common schools among students in selecting the schools we’d like to establish relationships with. Without the flexibility of Jackrabbit’s system, we wouldn’t be able to do this in a way that makes sense for actually using the data.” Melissa Loggins, The Music Authority
Because skills tracking can also be shared in their portal, parents have a vehicle for watching the learning experience unfold. And it’s obvious from the resulting enthusiasm that parents who have knowledge are more engaged in what their children are doing.
“I can insert any type if student information that I find valuable. I can post tremendous detail in role notes and – again because of Jackrabbit’s flexibility – trim that info back to give parents only what is critical to them so that they are informed.” Melissa Loggins, The Music Authority
EMAIL HELPS SCHOOL STAY CONNECTED | Communication is another critical component in music school success. Jackrabbit’s email capabilities help owners nurture their personal connections with consistently delivered, professional looking emails. Whether the basis of the communications are announcements and notices or content intense newsletters, reaching out keeps parents informed and gets them engaged.
“Doing emails through Jackrabbit helps me to be an engaged owner without sacrificing entire days to the process of creating email after email and distribution lists. In Jackrabbit, I can choose to send to everyone or select groups within my database. It’s a powerful, time-saving feature.” Melissa Loggins, The Music Authority
ORGANIZATION DETAILS | 1 location, 322 students, 44 instructors, Melissa Loggins, Owner
