Instagram Algorithm Changes To Know

Over the past few weeks, there has been a lot of buzz about Instagram’s changes. Not only have they updated their brand-logo, there are some changes with the algorithm, videos and ads that you’ll want to know!

Do you remember when your Instagram feed was flooded with images like this?


This social media storm started from details being released on Instagram’s algorithm change. What does this mean? Posts are no longer showed in chronological order. This is huge! You will now see posts in the order that Instagram deems the most important to you.

For example, a photo with 9 likes an no comments from three hours ago from someone you occasionally engage with is several posts ahead of a photo with 180k likes and 640 comments from an hour ago from a celebrity with a verified profile whom you rarely engage with.

As a business on Instagram, you’ll want to educate your Instagram fans about the new algorithm and how they can ensure that they don’t miss your latest posts. Tell them in an email newsletter that they need to start engaging with your posts and Turn On Post Notifications to keep up with your latest Instagram content.

Aside from the algorithm…

Instagram rolled out an increased time limit for videos from 15 to 60 seconds in April. You can shoot video directly from the Instagram app or use your photo library. Features allow you to add filters, turn off the sound, and choose the cover photo.

With these changes, you can share more video content, especially if you like to repurpose content from other networks, such as downloading your Snapchat story video to Instagram.

Another great update is now you can find out how many people are viewing your videos on Instagram. Simply look at the view count below each of your videos. When you click on your number of views, you’ll get to see the number of likes, along with the option to follow those who liked your video.


Have you seen the difference in the new algorithm? What do you think? What questions do you have?

About the Author:

After studying graphic design at the University of Georgia, Jill held several positions in media and marketing including Art Director, Editor and Marketing Director. As a student of dance, she has spent plenty of time in children’s activity centers and puts that experience to work for her in the work she does with Jackrabbit. In addition to her interest in dance, Jill also enjoys sports, gourmet cooking, entertaining, singing and spoiling her five grandchildren.

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