Industry expertise – Swim

Gaining industry knowledge is our passion.

Jackrabbit Swim understands exactly where you’re coming from because we’re attentive to what is happening around you, how swim schools of all types and sizes work, and the topics that you find critical to your success. We read industry publications, pay onsite visits to your schools, and bring value to you by participating in the events where you learn and meet with each other so that our software remains relevant to your school.

Sharing industry knowledge is our purpose.

We’re committed to the swim school industry. Being subject matter experts is important to us and we’re honored when asked to share the knowledge we glean from our research at industry events and in industry publications. Explore a few samples of our presentations and published articles. Let us know if you’d like to learn more.

USSSA Annual Convention presentation:
Leveraging Social Media to the Max

  • Presentation that describes various social media platforms that would be advantageous for swim schools to use. There are examples provided and tips for making posts and images more popular.
  • The presentation was so popular that it was turned into an article for publication in the association’s magazine.

Leveraging Social Media to the Max

British Swim School Annual Franchise presentation:
Maximizing the New Features for Your Business

  • Providing tips and training for helping swim franchise owners and users maximize the benefits of Jackrabbit’s online class management software for streamlining and growing their individual franchises and the corporate structure. The presentations are well-attended due to the success the software supports for the overall franchise – there was 40% franchise growth in 2017.
  • In a review of recent enhancements to the software, the presentation drills down on the new enhancements that will bring the most value to the franchisees and their customers and the franchise owner and provides personal attention to those who need it. The grand finale is a peak at what the future holds for the software.

Maximizing the New Features
for your Business

Jackrabbit is a contributor and/or listed in industry publications

We bring value to you and your studio by staying up-to-date with industry communications, from publications to newsletters. Let us know if you’d like to learn more.

Ready Set Swim Magazine – Do Your Customers Trust You?

Sharing our software at your events.

Jackrabbit Swim is excited to attend conferences and trade shows that your industry hosts because we have something that will help you improve and grow your business: our software. At each event, we provide you with the best possible look into Jackrabbit Swim so you have good information that will help you make your swim school management software decision. We hope you return to your school ready to start a free trial and ready to work on building your dream while Jackrabbit helps you build your business.

Top 6 features for swim school owners

Online Registration

Streamline your operations and enhance customer convenience by eliminating paperwork.

Time Clock

Save time and costs by saying good-bye to paper timesheets and manually counting staff hours.

Billing and Payments

Customers can conveniently pay tuition and fees online. No more phone calls or late payments.

Point of Sale

Our software maximizes the efficiency, function and performance of your front desk.

Skill Tracking

Instructors can easily update student skills and alert parents when new skills are mastered.

Executive Dashboard

Change what’s possible with management tools that categorize and organize business data.

Unmatched swim school
management software

“Having 9 different physical locations in four different cities, we were constantly on the road. In order to look at someone’s database, I had to drive to their site or ask for a backup. I haven’t found an issue yet that I was able to resolve, on the spot, using my access to other sites’ information. Now it’s all together and I think that is one of the reasons we’ve been able to grow like we have over the last few years.”
– Anne Petersen, California Sports Center

View more Testimonials

How Jackrabbit Can Help Your Swim School

Running your own swim school is both rewarding and challenging. It’s exciting to watch young swimmers progress all the way from beginning to advanced levels. Dealing with schedules, payroll, communication with families, and other paperwork, however, can be a real headache. With the assistance available from Jackrabbit Technologies, you can spend less time worrying about the operational aspects of the job and spend more time focused on your passion for swimming instruction. Our class management software system is specifically designed for use in schools just like yours. Read below to learn more information about the services we offer that can keep your swim school running as smoothly as possible.

Organization Assistance

When it comes to staying organized, Jackrabbit Technologies has you covered. We have a whole host of tools available to help you keep track of useful information such as enrollment, family information, financial reports, student progress, staff management, registration and tuition payments, and class schedules. With our streamlined program, you’ll be able to access all this information quickly and easily on your electronic devices.

Communication Assistance

With Jackrabbit Technologies, communicating with your swim students and their families as well as your staff members has never been easier. You’ll have direct messaging capability through texts and emails to contact individuals or groups 24 hours a day, seven days a week from the convenience of your smartphone, computer, or other electronic devices. You can send out memos to your entire staff simultaneously. Our attractive templates can help you effortlessly add pizazz to any upcoming special events on your swim school’s calendar. No more searching around for phone numbers and trying to catch parents about late payments or schedule changes during their off hours. With our system, you’ll be able to get in touch with anyone connected to your school in a timely, convenient manner.

Efficiency Assistance

Did you ever wish you could automatically take care of instructional record keeping and business-related routines such as equipment sales and employee payrolls? With Jackrabbit, you can do all of this and more with far less effort. Just imagine all of the time you’ll save not having to manually enter all of this information into your computer system. Our program is designed to optimize your swim school’s efficiency and make your life less stressful.

Financial Assistance

We know you care most about making sure your students are acquiring valuable swimming skills. But you also need to pay your operational bills and, as a business owner, you want your school to be a financial success. That’s where Jackrabbit can come into the picture. With our online registration feature, more parents will be able to conveniently sign students up for classes at your facility. That option alone can help your swim school attract more students than you would get if parents had to come in and register in the office. We also offer convenient online payment and credit card payment options to help make it easier for parents to stay current with paying their registration and tuition fees. In fact, with one simple email through our system, you can instantly notify each of your families about their current charges or any late fees they have incurred. Getting rid of red tape can save both you and parents hassle, time, and money.

At Jackrabbit Technologies, our goal is to come alongside class-based business owners to offer much-needed assistance. We’re proud of our system that’s designed to meet the unique needs of swim school business owners, employees, students, and families. If all of these options sound like they would benefit your school, consider trying out our class management system today.

Learn more about our Swim School Management Software. View the powerful features of Jackrabbit Class and try a customized live demo.

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How to Increase Revenue for Your Swim School: The Do-Nothing Principle

Did you know that many Jackrabbit customers actually count increased revenue as a major benefit of implementing this cutting-edge class management software? We’d love to share with you today some of the ways they’ve been able to leverage Jackrabbit tools and training in order to increase their overall revenue – sometimes even doubling that all-important number! While every situation is unique, by partnering with Jackrabbit your swim school can also enjoy a similarly profound increase.

In this first installment, we’ll focus on the steps you can take that can be summarized in this all-important principle which we’ll call the “do-nothing principle.” Simply stated, it relies on the concept that given a choice between doing something and doing nothing, most people prefer to do nothing.

Require Automatic Payments

Because people prefer to do nothing, setting up automatic payments greatly increases the instances of swim school payments being processed promptly each month. But will some parents bail if you actually require automatic payments? Maybe. But the risk of minor losses will be eclipsed by what you’ll gain.

Imagine how your swim school can benefit by using the Jackrabbit auto-pay system. No more reminders. No more late payments. No more delinquent accounts. And it’s easy for parents to set up; all they have to do is connect a preferred credit card to their account, and monthly payments will be automatically processed. You can increase the effectiveness of Jackrabbit auto-pay by requiring a 30-day written notice for any withdrawals.

Use a Continuous Enrollment Model

We’re guessing that like most swim schools with which we work, yours operates on an annual basis, meaning that each year students must enroll. We’re also guessing that you operate on a school-year basis with separate summer sessions. Do you see where the do-nothing principle could apply to how you frame enrollment?

For one thing, your summer enrollment will be sure to increase if you stop assuming everyone will take a summer hiatus from swim class. For another thing, you’ll more easily retain students when they don’t have to take an extra step to re-enroll and, instead, they’re just continuously enrolled in your swim school program. When in order to continue their enrollment, they don’t have to do a thing, you can bet that most customers will actually do just that.

Switch from “Free” to “Money Back”

One mistake that many swim schools make is to attempt to lure customers with a “free trial swim class.” The aim, of course, is to gain paying swim school students. But because of the do-nothing principle, that goal often goes unmet.

Instead, you can offer a 100% money-back guarantee. Have all new students register and set up auto-pay through Jackrabbit, with the full confidence that if they aren’t satisfied, they can get their money back. Once they’re already registered, chances are – you guessed it – they’ll do nothing. Which, in this case, means that they’ll continue on as paying customers. On the other hand, if they started with a free trial and do the same thing – nothing – they’ll never register and contribute to your school.

Learn more about our Swim School Management Software. View the powerful features of Jackrabbit Class and try a customized live demo.

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How to Increase Revenue for Your Swim School: Simplify

You probably already know about the many ways Jackrabbit Class Management Software can improve your swim school’s operations. By automating many administrative tasks, your swim school’s organization as well as overall productivity are bound to show marked improvements. But is it really worth the cost when it comes right down to the bottom line? Many of the swim schools and other organizations we serve have seen significant increases in revenue, thanks to careful implementation of Jackrabbit tools.

In our post above in this series, we looked at policies related to the “do-nothing principle.” This time, we’ll consider another smart concept that often translates into added profits: simplify. When you can’t make something work by requiring people to do nothing at all, keep what is required as minimal as possible.

Consider Allowing a Freeze

Maybe some of the policies we recommended in our previous post were, well, a little too aggressive for your taste. Or maybe you just realize that not everyone will be a fan of the idea of continuous enrollment. You can still benefit from such policies if you also consider allowing for a freeze. The goal is to retain as many students as possible over the summer months or at other times when they determine to take a break for whatever reason. Jackrabbit offers a form that combines withdrawal and reenrollment, “freezing” an account for between 4 and 8 weeks. Your swim school participant benefits by avoiding having to go through the registration process when they want to return as well as keeping their place in the class of their choosing for the duration of the time frame of the freeze. Once that time period is up, tuition payments will automatically resume.

Require Online Registration

Perhaps you have only offered the possibility of online registrations in the past. While you prefer them, you haven’t taken the dive and required them. Well, in favor of simplicity, it’s really best to utilize the same registration method across the board. Even if you don’t go for the idea of continuous enrollment or automatic payments, we highly recommend that you utilize the online registration potential of Jackrabbit to its fullest. Not only will your swim school benefit by not having to staff registration hours or administrative tasks such as data entry and payment processing, but all registration information will be updated in real time, giving staff members and management alike a current picture of all enrollment.

Maintain a No-Pay, No-Swim Policy

Even if you don’t go the distance and require automatic payments, you should really consider the benefits of at least eliminating the potential for loss. You’re not in it for the money, but your swim school is still a business and has a right to operate the way any good business does. Your students can’t go out to eat and promise to pay later, and they shouldn’t be able to attend swim class without keeping accounts current either. Your swim school will benefit financially by eliminating the opportunity for accounts to go into the red.

Learn more about our Swim School Management Software. View the powerful features of Jackrabbit Class and try a customized live demo.

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How to Increase Revenue for Your Swim School: Know Your Value

As important as it is for your swim school to operate in a way that appreciates the significance of the do-nothing principle as well as the power of simplifying, you probably won’t be able to get to the next level if you don’t have confidence in your swim school’s value. If you found yourself balking at the idea of requiring commitment from your customers or having a “no pay, no swim policy,” you may need to reassess your swim school and regain a sense of your value. While Jackrabbit software certainly can’t create value for you, we can help encourage you to communicate and enhance your value in how you manage your swim school.

Switch to Value-Based Pricing

Are you committed to offering the least expensive swim classes, or do you have some more ambitious goals? Like some of our other recommendations, this one might result in your losing a student or two, but it’s still an important step to consider. When you determine to change your pricing policy, you may find yourself having a complete switch in mindset. We recommend an annual price increase for your swim classes that reflects a minimum of 3% each year. Not only will value-based pricing increase your current revenue, but it will also help you add value in the form of facility upgrades in the future as well as help improve staff morale when coupled with the following two ideas.

Carefully Consider Staff Members

Your staff is the heart and soul of your swim school, which is precisely why it’s so important to hire only quality staff members. Professional expertise is only one of many characteristics to consider; you also want to consider personality and character qualities. Before you hire anyone, ask yourself whether you think you’ll benefit from interacting with that person and whether you think others will enjoy being around them. Chances are that swim students will feel the same way you do, so hiring great staff members will easily increase or decrease your swim school enrollment. Once you secure high-caliber swim school staff members, make sure they’re motivated through annual team member reviews.

Determine Performance-Based Compensation

One sure-fire way to keep every team member interested in helping your swim school see an increase in revenue is to make sure everyone benefits when it does! Instead of encouraging competition among team members for a sought-after raise, many of our clients have experienced the positive energy that’s gained when team members work together in order to achieve performance-based compensation. Keep team leaders in the loop by tracking and communicating Key Performance Indicators, or KPIs, on a weekly basis – something you can easily do through Jackrabbit. With everyone motivated to see your swim school succeed, there’s a far greater likelihood that it actually will!

Learn more about our Swim School Management Software. View the powerful features of Jackrabbit Class and try a customized live demo.

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Take Jackrabbit Class for a spin

Customized Live Demo

We make it easy to try and learn one of the industry’s most trusted class management software.

Free Trial

We’ll import your actual school data, so you can try our life-changing software free for 30 days.

Talk to one of our knowledgeable product coach team members with any questions

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