The last thing you ever want your copywriter to do is to have a mistake. Whether it be spelling or grammatical, it’s not good for your business’ image. You want to look professional, organized, and appealing to anyone who reads about your business.
To help with editing, here are 30 tips for quick editing. Share this with anyone who is writing for your business: blogs, Facebook posts, website, newsletters, etc.
Fall in love with your website:
- Forget “like.” No one will be head-over-heels about your online space if you’re not thoroughly impressed with your presentation. Commit to making your site a masterpiece before you even think about your next post topic.
- Sit down; stay awhile. “Web furniture” sets the tone for visitors. These elements include your headshot, logo, and layout. Does your design welcome people into your hub and make them want to find out more?
- Turn the spotlight outward. Remember that a good About page is as much about your audience as it is about you.
- Highlight a reason to subscribe. Since your story continually unfolds, encourage visitors to stay in the loop and get your fresh content as soon as it’s published.
- Have discerning taste. Thoughtfully select the media that complements your writing. Stock photos can be used memorably, or they can look generic and bland.
- Break the rules for a good cause. If the latest and greatest widget, post formula, or social media app won’t benefit your readers, don’t use them.
- Don’t call it Google Minus. Claim Google Authorship and claim the authority that’s due you.
- Check your WordPress before you wreck your WordPress. Secure your website so that you feel confident about growing your web presence and readership.
- Tell them what you want. When someone arrives on your site, what do you want him to do next? Subscribe? Hire you? Collaborate? Explicitly state your website’s purpose as if it were a physical storefront.
- Say no to “yes men.” Friends and family will say “looks great!” without even clicking on your URL. Get objective feedback from professionals.
Vamp up your editorial strategy:
- Water the plant. Each edit you make to your content should directly contribute to the goal you’d like to accomplish.
- Prepare; don’t plan. Structure your editorial calendar in a way that allows you to adjust your posts if you naturally think of new ideas as you write.
- Take yourself out of the equation. If you’re preoccupied with “writing well” to impress others, you may feel pressure and get stuck. Concentrate on helping your audience instead.
- Research what’s hot. Get the right visitors to your blog by finding and using the keywords they use when they search online.
- Seduce your audience. Educate and entertain in equal measure.
- Diversify your topics. If you’re tired of your posts, it shows. You may need to switch topics completely or expand your approach to keep yourself motivated and readers enthusiastic.
- Look in nooks and crannies. Can you provide additional information in new posts that enhances content you’ve already published?
- Tighten up. Instead of writing many mediocre posts, dedicate your efforts toone powerful piece of content per week.
- Walk the line. Strike a balance between your passions and your audience’s dilemmas that positions you to provide practical relief.
- Log out and mute. Respect your blog and block distractions until you’re finished with your writing sessions.
Make your words irresistible:
- Try the Fat Ass Fudge diet.Fat Ass Fudge says it all. Do your descriptions also convey a precise message?
- Divide and conquer. If you truly serve a specific niche, you will exclude another group. It’s necessary. There should be certain people who hate your writing.
- Use concise language. When you name your blog, develop a tagline, or craft a headline, pick three easy words that differentiate your business.
- Outline major points. You’ll flesh out the details of your content when you write, but ensure posts are cohesive before you begin.
- Write one compelling line. The stress of writing a blog post, landing page, or ebook is imaginary. Each line you write is the only reality. Put your head down; do the work.
- Learn language rules.Grammar and usage can be boring, but what’s worse than boring? Losing readers because they don’t understand your writing. Your blog posts won’t be useful unless they’re clear.
- Avoid word choice mistakes. Don’t carelessly write “effect” when you mean “affect.” Do you know the difference?
- Examine each letter.Proofreading is different from writing and editing. Each final read-through should be a slow inspection that catches errors.
- Leave time. Write in multiple rounds so you have more time to reflect. It sounds counterintuitive, but planned breaks can help you make significant progress.
- Regard everything as practice. Be proud of the work you’ve already completed and aim to get better. Don’t take anything you read or write for granted. It’s all a lesson.
Tips from Stefanie Flaxman