Marketing Tips

Retention is Important to Swim School Growth

Your ability to maintain and grow the number of swimmers in your program is essential to many things but especially to your planning for year to year operations, budgets and marketing. Your management meeting agendas are sure to always include discussion of the number of swimmers in your program and comparison of current numbers with those from previous terms, blocks or seasons. Figuring out how to generate more weekly lessons is usually the main focus [...]

January 3rd, 2019|

Marketing: The Fuel that Keeps Your Children’s Gym Going

November 5th, 2018|

Congratulations! One of the most critical hats you now wear as the owner of a children’s gym is VP of marketing! Do not overlook marketing. It’s as strategic and necessary to the long-term financial success of your gym as smart fiscal management and providing excellent gymnastics training. The problem is [...]

Essentials that Set Your Gymnastics Studio Above the Competition

August 13th, 2018|

Every gymnastics studio has to provide certain essentials or it won’t consistently attract a student base that can pay the bills, let alone provide a tidy profit. However, as a gym owner, don’t let the essentials fall into the “bland” bucket. Sure, every gymnastics school needs a changing room, but [...]

The Entrepreneur’s Ultimate Guide to Starting a Children’s Gym

August 10th, 2018|

Opening any small business is an exciting, yet kinda sorta scary experience. The cold truth is that nearly half of small businesses in the U.S. will close within five years of opening. That statistic isn’t meant to scare you. It’s meant to emphasize how critical planning and teamwork is to [...]

How Will You Find Time to Manage Your App After It Is Created?

May 4th, 2017|

We asked this question, but we did it so we could tell you that your app requires only a minimal time commitment. Since your mobile app works seamlessly with your database management software, there is little about it to manage. What you might call management time is actually time spent [...]

Mobile App is A Great Way for You to Leverage Jackrabbit Data

March 3rd, 2017|

One of the most worthwhile things you can do with your mobile app is to make it easier for your families to use your Jackrabbit data. It can actually be a conduit between you and your families. When they start using your app, parents can reach into the parts of [...]

Why is a Mobile App Worth the Investment in Time and Money?

February 7th, 2017|

Rising costs of operations, new customer acquisition and customer relationships management costs more and more every year. You constantly must make adjustments, cuts, and eliminations of budgetary line items just to keep your bottom line healthy. Why in the world, then, would you even consider creating a mobile app? Doesn’t [...]

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