Jackrabbit Provides Owners with Powerful Tools that Offer Distinct Benefits to Parents and Staff Members

Gymnastics Unlimited New Jersey                       


1 location, 450 students, 30 instructors

Owner, Kathleen McCormick


Kathleen was in search of an online solution for managing her gym. She had used several popular systems in the past but found that none provided the features, flexibility and robustness that she needed to handle her day-to-day operations and could move her gym forward.


Kathleen was very excited about the online features that Jackrabbit’s platform offers. Being able to register and manage account information online in addition to enjoying the convenience of auto pay features mean Kathleen’s gym is a 24 hour operation – and parents have noticed that. These online features eliminate time-consuming manual processes for Kathleen’ staff and set her gym apart from the other gym’s in the area.

Jackrabbit also offers an amazing option – free of charge – in the unlimited lead file. Gyms that want to market to inactive families and prospects can keep these contacts separate from their active families, yet still use Jackrabbit tools to communicate with them quickly and easily.

The time savings that Jackrabbit has made possible are difficult for Kathleen to quantify. Kathleen has definitely seen an increase in her office’s professionalism and in the staff’s confidence in data accuracy and considers Jackrabbit to have been a catalyst to her smoothly flowing operating processes.


Jackrabbit has helped Kathleen and her staff to elevate their performance and professionalism in operations, customer service and marketing and given them differentiators that parents notice.

“Jackrabbit’s online registration has made our lives much easier! Parents love it because they can use it and the portal to do everything they need to do – except drop their kids off for class!”  

— Kathleen McCormick, Gymnastics Unlimited New Jersey

About the Author:

After studying graphic design at the University of Georgia, Jill held several positions in media and marketing including Art Director, Editor and Marketing Director. As a student of dance, she has spent plenty of time in children’s activity centers and puts that experience to work for her in the work she does with Jackrabbit. In addition to her interest in dance, Jill also enjoys sports, gourmet cooking, entertaining, singing and spoiling her five grandchildren.

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