Jackrabbit is Catalyst in Little Otter’s Efficiency and Sustainability Goals

Little Otter Swim School  


2 locations, 2700 students (seasonal swings between 1900-2700), 70 instructors

Owners, John & Lory Kirk


John understood the value of providing parents with online registration, but his existing vendor was not moving forward to adopt an online registration feature. John had watched Jackrabbit’s growth and product development over the years and saw the opportunity to switch to a system that had mature online features.


John immediately put Jackrabbit’s online tools to work, using registration, communication templates and the parent portal to become a 24/7 operation, offering services to parents when they can best take advantage of them.

John capitalized on Jackrabbit’s platform flexibility to customize his online registration with logic that directs parents to classes that are appropriate for their students based on information they enter. John administrative area also moved quickly to maximize Jackrabbit’s automatic payment features – which had been a challenge in their previous system. Jackrabbit’s user friendly, simple direct debit process put John’s office manager at ease with the automation and allowed Little Otter to offer this popular convenience easily and quickly to parents.

Little Otter takes advantage of Jackrabbits’ web-based platform to use the system from multiple devices within their location (or outside of it) with iPads, Laptops and iPhones in addition to the traditional desktops used in the administrative area.


Jackrabbit helped Little Otter leverage the technology, the Internet and wireless devices to make his swim school super-efficient, paperless and accommodating to its families.

“Jackrabbit has made it possible for us to use iPads and laptops on the pool deck to be more efficient.  It has made a phenomenal addition to our process.”  — John Kirk, Little Otter Swim School

See what John Kirk has to say about Jackrabbit in two different YouTube videos: YouTube Video 1  and YouTube Video 2.


About the Author:

After studying graphic design at the University of Georgia, Jill held several positions in media and marketing including Art Director, Editor and Marketing Director. As a student of dance, she has spent plenty of time in children’s activity centers and puts that experience to work for her in the work she does with Jackrabbit. In addition to her interest in dance, Jill also enjoys sports, gourmet cooking, entertaining, singing and spoiling her five grandchildren.

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