Marketing strategies to grow your student base an increase enrollment.

How to increase gymnastics student enrollment this year

What’s the one thing every gymnastics gym needs? Students. 

Whether you’re a newly established gym or you’ve been in the business for decades, you know the importance of continuously marketing to new students to keep classes full. And while there’s no crystal ball to predict the exact number of new students your marketing efforts will yield, there are three strategies you can implement today to help increase gymnastics student enrollment at your program all year long. 

3 ways to increase gymnastics student enrollment this year

Focus on social proof across your marketing channels

This article may be dedicated to helping you find new gymnastics students, but let’s take a second to discover how your existing customer base can help you out. 

Did you know that 92 percent of consumers are hesitant to make a decision about any type of purchase without some sort of social proof? 

Wait. What is social proof? 

I’m so glad you asked! Social proof is our innate tendency to rely on the knowledge of others to help us make purchasing decisions. Think about how many times you’ve looked for that 5-star review on Amazon before adding it to your cart. Go on, I’ll wait. 

While you may think social proof only influences consumer goods, think again. The words of happy gymnasts and families at your program can make the difference between a prospective student enrolling at your facility over your competition. 

So how can you capitalize? Here are 6 types of social proof you should incorporate into your marketing strategy to help increase gymnastics student enrollment at your facility this year: 

  1. From customers
  2. By experts
  3. Referrals from friends 
  4. Online reviews
  5. Social media feeds
  6. Certifications

Use the right tech to extend your brand

For your gymnastics program to be efficient, effective and provide excellent service, you must have the appropriate intelligent tools and technologies at your fingertips. It’s a sign of the times and it’s non-negotiable. 

When running a gymnastics program, it may seem like the volume of daily tasks leaves you no time to market effectively to new students. That may be true. But who said you have to tackle operations, payroll, tuition and billing, and staff and student communication by yourself? 

No one. 

A reliable gymnastics software will allow you more time to connect with existing students in the classroom, while freeing up time to strategize on how to increase enrollment throughout the year. 

When shopping around, remember that the right technology should: 

  • reduce customer frustrations and improve staff efficiencies 
  • improve your ability to track business-driving metrics
  • support fluctuating enrollment numbers
  • gain a competitive edge over other activities in your community 
  • cut expenses and find out where you’re leaving money on the table

Pro tip: If you’re not in the gymnastics industry, you can apply the same strategies to your program to grow enrollment! So if you’re interested in increasing student enrollment at your gymnastics gym, swim school, dance studio or music program- a great first step is by partnering with Jackrabbit. Start your 30-day, risk-free trial today! 

Create high-quality visuals and establish a video footprint

In previous years when trying to increase student enrollment at your gym, your social media feeds would do just fine with snapshots of your class offerings or a staff spotlight. But is that what consumers are used to seeing these days? 

Survey says: 


Do me a favor and think about the kind of content you engage with most as a consumer. Would you rather read paragraphs of text when you could just as easily digest the message in a 30 second video? Or would you rather look at a blurry photograph instead of a high-quality image?

The Internet, in a huge part by social media, has quickly become a sea of carefully created images and videos brands are using to connect with customers. This is the perfect playground for you to engage with prospective students.

Now that we’ve established that high-quality content is king, let’s talk about how you can create the graphics and videos for your program to reach new audiences and increase gymnastics student enrollment this year.

Contrary to popular belief, you don’t have to spend a ton of money to find user-friendly design tools. Many of the videos, graphics and visuals you’ve seen while on the Jackrabbit blog were produced using free or low-cost platforms. Here are some of my favorites:

Are you ready to take a deeper dive into the marketing and communication strategies you’ll need to implement to increase student enrollment? Connect with a Jackrabbit Coach for a Live Demo or Check-Up Call today!


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