Facebook is the number 1 social media platform — by far. If you aren’t on it, get on it. Here are 4 things you must do when you’re starting a Facebook page. After you can check all of these off your list, you’re ready for posting on Facebook.

For those of you who appreciate numbers, here are some regarding Facebook:

More than a billion monthly active users as of December 2012.
Approximately 82% of our monthly active users are outside the U.S. and Canada.
618 million daily active users on average in December 2012.
680 million monthly active users who used Facebook mobile products as of December 31, 2012.

[Read all Key Facts at http://newsroom.fb.com/Key-Facts]

So, how do you stand out on Facebook? How do you get people to like YOUR post instead of someone else’s?

Here are the 3 major concepts to remember when posting on Facebook:

1- Consistency:

Being consistent with your posts on Facebook is huge. Your fans want to know that you are dedicated to updating them with information. Posting once a month will lose their focus and they won’t go to your page if nothing is new. That being said, posting 5 times an hour may be a little much for them. Find out what a good pattern is and stick with it. You may even want to write a description about how often you post, what you post, etc. in the “About” section of the page.

2- Relevancy:

Share things your fans are interested in. Show them the most popular dance bag, share songs you like, any tips you have for teaching, etc. Find out what your fans like and give it to them. One caution is to understand that while your business is relevant to the fans, don’t turn your Facebook page into an advertising page. 90% of your posts should not be about your studio – only about 10% should be. That way, you can get fans coming to your page for things they are interested in. You will turn people away from your page if it’s full of sales pitches.

3- Excitement:

Grab your fans’ attention with your excitement. Prove to them that your page is worth coming to. You’re excited about dance and you want them to be too! Show them what a day in your life looks like – behind the scenes pictures, choreography, or your dancers.

Next time you post on Facebook, remember these three things and you’ll see the positive outcome!

How do you post on Facebook? How often? How relevant? How excited are you?