Year by year, the Internet is getting bigger. More people are using it. More people are trying to figure out how to use it for their business. More people are connecting with others all around the world.
Taking this opportunity and applying it to your school is huge. Your fans expect you to have a website, Facebook, online system. etc. There are numerous ways that technology can improve the way you run your business. Don’t let another year go by without having these things.
Jackrabbit is a great way to start moving your business online. A paperless, 24/7 accessible, and reliable assistant is available for you – Jackrabbit. Not only does Jackrabbit help you, but it helps the parents. Online registration (and the portal in general) is a fabulous tool to accomodate the parents’ schedules. Take a look at your website’s homepage. Is there a link to the portal?
We love how Backstage Dance shares their portal access. It’s easy to tell your parents to “go to the bunny ears.” The image is clear and catches your eye. This is a great example of how to freshen up your website.
Social media icons are another important thing to add to your homepage. What good is having a Facebook if your fans can’t find it? Visibility is key here. Get the conversation going. Let your students and parents know that you’re on Facebook. Tell them they can find it on your website – they should all know how to get to the website.
Dance Studio Owner does a fantastic job displaying their social media icons. These icons are visible on the homepage without having to scroll, look around, or click to a different page to find. This particular website has a stationary right sidebar, meaning that whatever page in the site you click on, the social media icons will be there. That way, at any point during your visit to the site, you have access to connecting with them on social media.
Be sure to link your personal link to Facebook, not just Facebook.com. Same thing with Twitter, YouTube, Pinterest, or any other site you’re on.
For more information and tips on how to run your Facebook Fan page, read our checklist here.