Email distributions are very important to the overall communication you have with your parents and students. Whether you are using Jackrabbit’s Mass Email feature, ConstantContact or another of the Email Marketing tools available for business use, there are some best practices concerning almost every detail of the Email. One area that can have a tremendous impact on your Email delivery and whether it is opened and read by your parents or students is the Subject Line.

The following are 25 words/phrases on the best practices lists as some of those that should NOT be used in the Email Subject Line. Using any of these words or combinations of them may cause your Email to be blocked, filtered or marked as spam. In addition to these words, you should never use punctuation (especially $$ and !!), all capital letters, numerals or gaps between letters in the Subject Line text.

act now

amazing

apply now

avoid

call now

dear friend

discount

don’t delete

double

for you

free

hello

information you requested

instant

limited time

notspam

now only

offer

open

opportunity

promised you

stop or stops

teen

undisclosed recipient

winner