10 Things To Do For Your Customers the First Day of Classes

It is very important for families to have a great experience their first day of class, because it sets the tone for the rest of the year. Here are ten things that you can do to ensure your families get off on the right foot on their first day. 
  1. Have a friendly greeter at the door to ask if they need to fill out any paperwork, get apparel, or are they ready for class. Show them to the proper area to wait for their first class.
  2. Fill out as much of the membership form as much if they need to do that before their first class.
  3. Have required apparel pulled and waiting for them in their sizes.
  4. Smile and say, “You must be Mrs. Chandler. We’ve been expecting you and Lilly for the 4:00 class.
  5. Take them on a tour (if they haven’t been on one yet). Explain the programs available in addition to the one they are registered for, where the bathrooms are, coat room, lost and found, parent observation, T.V., and where the sibling toys are located.
  6. Introduce student to teacher
  7. You must develop a “relationship” with the new student or go broke, period! Mention their kids, their hair or clothes, anything to make a connection.
  8. Especially with new customers, always under-promise and over-deliver. If you said 6:1 ratio, don’t have seven kids there. It’s best to never quote ratios. Give them something the first day. We are giving them a free car decal.
  9. At the end of class, the teachers should come out and mention something positive about the child to the parents. The office person should ask the parents and kids how they liked the class on their way out. AND, thank them for coming.
  10. Remember the Rule of 3′s… they take 3 seconds to assess you, 30 seconds to trust you, 3 minutes to see if you meet their needs and wants. That means you need to greet them with eyebrows stuck to your forehead and a smile on your face. Be likable, friendly, create a common like or interest, and show a genuine effort to make them happy.
By |August 15th, 2014|Marketing Tips|Comments Off on 10 Things To Do For Your Customers the First Day of Classes

About the Author:

In 1969, Patti Komara founded Patti’s All-American gymnastics in Dyer, Indiana and it has since become one of the most successful gyms with gymnastics, dance, swimming, and a fitness based nursery school called Gym-N-Learn. Patti began speaking at national seminars in 1981 on preschool and school-age gymnastics and the business of owning a gymnastics school. Patti has spoken for Purdue University and national seminars for AAHPERD, AAEYC, TMCA, USAIGC, IDEA, and USA Gymnastics. She began her national seminars in 1986 and began putting her speeches on videotape and DVDs and then founded Patti Komara’s Tumblebear Connection. Patti has since produced more than 80 instructional DVD’s for instructors and owners. Presently she has written and sells books on yearly lesson plans for The internationally know Tumblebear Gym Program, School-age Gymnastics, Dancing Gym Bears, Yoga Bears, CheerBears, Gym-N-Learn, and her newest book on her very successful swim program. Patti has written over 50 articles on the gymnastics business. In 1995 Patti was selected by USA Gymnastics to be a member f the committee that created the KAT preschool gymnastics certification program and co-authored the KAT workbook. In 2003 she was named USA Gymnastics Business Leader of the Year. In 2005 Patti was selected as Client of the Year by Action International and in 2006 was given the National Service Award by USA Gymnastics at their annual business conference.


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