2024
Youth Activities Industry Benchmark Report
Dive into Jackrabbit’s Youth Activities Industry Benchmarks that will enable you to gauge your program’s performance relative to other gymnastics and cheer gyms, swim schools, music and performing arts organizations globally. Use this information to:
- Determine where to concentrate your efforts with digital tools
- Gain insights into effective communication strategies
- Discover program and policy trends
- Learn average employee wages
- Evaluate discount trends
Download the 2024 Benchmarks Report
Notable Findings
Customer & Staff Loyalty
Trends are leaning towards an increase in staff pay and use of more independent contractors. Implementing flexible pricing models could improve customer retention and increasing digital tools may be influencing growth and operational efficiency for larger businesses.
Enrollment Growth
Larger enterprises are trending toward growth while smaller businesses remain steady. This suggests scalability plus advanced operational and marketing strategies are key drivers of growth.
Revenue & Expenses
More businesses are allowing makeup classes and waitlists which shows a high demand, but increased tuition fees have likely impacted retention. Owners should evaluate their seasonal trends to help with better planning for additional revenue streams during down times.
