Benchmarks
2021 Jackrabbit Benchmark Report

2021

JACKRABBIT INDUSTRY

BENCHMARKS

The 2021 Jackrabbit Class Benchmark Report features statistics from over 9,000 businesses across the youth activities industries. Top industries represented in this report include Gymnastics, Swim, Cheer and Music.

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HIGHLIGHTS

The 2021 Jackrabbit Class Benchmark Report Includes:

KEY FINDINGS

In 2020, our industry faced challenges we never thought could be possible. Explore peer insights and trends across the youth activities industry.

INSIGHTS

Our benchmarks focus on the core processes and workflows in class-based businesses based on four categories – families, students, staff, and financials.

TAKEAWAYS

By looking at trends from the last 3 years, our team was able to compile predictions and recommendations for growing the youth activities industry.

Ready to compare YOUR business baseline to over 9,000 programs in a variety of youth activity centers running on Jackrabbit Technologies’ cloud-based class management software platform?

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2021 Jackrabbit Benchmark Report Intro

Adapt, grow

and thrive

in 2021

and beyond

INTRO

Key metrics like class size, discount percentages and month-to-month income growth are all integral to the success of your youth activity center. But without context, these numbers may leave you with more questions than answers.

  • Do I have the right class size to maximize tuition revenue?
  • Am I offering too many family and student discounts?
  • Should I consider adding more staff to my roster?

The list goes on.

In this report, we’ll share industry benchmarks to help you compare your program’s performance against other youth activity centers from around the world. With this knowledge in hand, you’ll be able to identify opportunities for growth in your program and where you should focus most of your attention.

On behalf of Jackrabbit Class and our integration partners, thank you for reading the 2021 Jackrabbit Industry Benchmark Report.

Emily Smith

Marketing Director

Jackrabbit Technologies

DATA IS KEY

Key metrics like class size, discount percentages and month-to-month income growth are all integral to the success of your youth activity center.

KEY FINDINGS

The 2021 Jackrabbit Benchmark Report was compiled using three consecutive years of data, analyzing over 9,000 youth activity centers that run their businesses on Jackrabbit’s cloud-based class management software. Analyzing this data in aggregate provides extensive operational insights. While Jackrabbit never shares client data without permission, it does share anonymized trend data that can serve as benchmarks for the industries it serves.

.After compiling three years of data, a few trends in class-based programs emerged:

  • 01 | The count of families actively enrolled increased year over year with Jackrabbit system usage, establishing a clear correlation between enrollment growth and optimizing software adoption.
  • 02 | Organizations that offer makeup policies can increase their profit margin by giving parents the ability to control their own absence and makeup schedules.
  • 03 | Since 2018, the target student age has increased from preschool to elementary-aged students between the ages of five and eight.
  • 04 | Over 2.7 million classes have been held in the last three years among Jackrabbit Class clients with an average tuition cost of $119 per class, per month.
  • 05 | The typical US-based program records five different employment types and pays, on average, $15 per hour (USD).
2021 Jackrabbit Benchmark Report: Key Findings Infographic

© 2021 Jackrabbit Technologies | All rights reserved. No portion of this data may be reproduced in any form without permission from the publisher, except as permitted by U.S. copyright law. For permissions contact: marketing@jackrabbittech.com.

Compare your program's data against trends in the youth activities industry compiled by Jackrabbit Technologies.

COMPARE & GROW

GATHER YOUR CENTER’S DATA

Identify opportunities for program growth and where you should focus most of your attention.

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Every school has a unique story, and we look across our diverse client base to harness this powerful data and translate those stories into trends and patterns. These insights drive our product vision, enabling us to continuously improve and innovate so that we can help our clients continue to differentiate themselves, grow and flourish, even in these ever-changing times.

Tracy Egan, Director of Product, Jackrabbit Technologies

INSIGHTS

2021 Jackrabbit Benchmark Report: Insights
  • 3 Years of Data
  • 43 Countries
  • 4 Industries
  • 3 Program Sizes

FAMILIES

To track benchmarks and standards on families, Jackrabbit compared data points on enrollments by month and by year across three program sizes-small, medium, and large. Trends emerged on how the organization’s staff was utilizing Jackrabbit to manage their businesses, how parents were seeking to enroll their children, and how communication on program events, absences, and makeups were being tracked.

SEE THE COMPLETE DATA ON FAMILIES
2021 Jackrabbit Benchmark Report: Insights | Families Infographic

© 2021 Jackrabbit Technologies | All rights reserved. No portion of this data may be reproduced in any form without permission from the publisher, except as permitted by U.S. copyright law. For permissions contact: marketing@jackrabbittech.com

2021 Jackrabbit Benchmark Report: Insights | Classes & Students Infographic

© 2021 Jackrabbit Technologies | All rights reserved. No portion of this data may be reproduced in any form without permission from the publisher, except as permitted by U.S. copyright law. For permissions contact: marketing@jackrabbittech.com

CLASSES & STUDENTS

Class and student data across Jackrabbit clients illustrated the standards on days and times classes are offered as well as the optimal class sizes and tuition models – including discounting and prorating options being offered.

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STAFF

Staff, coach and instructor data was tracked across US-based businesses of three different sizes in order to standardize the rate of pay in US dollars. Benchmark data compared employment types, average salary info by role and schedule type.

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2021 Jackrabbit Benchmark Report: Insights | Staff Infographic

© 2021 Jackrabbit Technologies | All rights reserved. No portion of this data may be reproduced in any form without permission from the publisher, except as permitted by U.S. copyright law. For permissions contact: marketing@jackrabbittech.com

2021 Jackrabbit Benchmark Report: Insights | Income Growth Infographic

© 2021 Jackrabbit Technologies | All rights reserved. No portion of this data may be reproduced in any form without permission from the publisher, except as permitted by U.S. copyright law. For permissions contact: marketing@jackrabbittech.com

INCOME GROWTH

In order to set the benchmark highs and lows on financial data across youth activities programs, Jackrabbit compared data including tuition billing and discounts offered. We also looked at additional streams of revenue offered like pro-shop and merchandise as well as special events and private lesson offerings.

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The amazing way our clients have collaborated, shared and adapted during the changing conditions of each and every month has made me proud of our relationship with them. Their dedication to teaching and developing our children shines through even the most challenging times.

Mark Mahoney, CEO, Jackrabbit Technologies

TAKEAWAYS

Jackrabbit Technologies: Our goal is to help YOU succeed!

Making decisions was difficult for any owner or leader in a youth activity center in 2020. With so many new policies and processes in place, it’s common for our clients to wonder what will be here to stay and what’s on its way out.

Trends on the rise:

  • 01 | Absences & makeups scheduled by parents
  • 02 | Target student market adjustments
  • 03 | Small group & private lessons
  • 04 | Prorating & discounting
  • 05 | Adult classes & supplemental events
Jackrabbit Technologies | Class Management Software: Explore trends on the rise and predictions from industry experts.

© 2021 Jackrabbit Technologies | All rights reserved. No portion of this data may be reproduced in any form without permission from the publisher, except as permitted by U.S. copyright law.
For permissions contact: marketing@jackrabbittech.com

TRENDS SAY THINGS ARE CHANGING

READ THE PREDICTIONS FROM INDUSTRY EXPERTS

Client Services loves to solve problems that help our clients improve their use of the software. The internal goal of Client Services is to ensure that every client succeeds with Jackrabbit and obtains the most value to help them grow.

Jorine Jones, Client Services Director, Jackrabbit Technologies

2021 JACKRABBIT INDUSTRY
BENCHMARK REPORT

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THE FULL REPORT

2021 Jackrabbit Industry Benchmark Report: Download the Full Report

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© 2021 Jackrabbit Technologies | All rights reserved. No portion of the Jackrabbit Technologies 2021 Benchmark Report that is published on our websites, in the downloadable e-books, through email communication or shared on our social sharing platforms may be reproduced in any form without permission from the publisher, except as permitted by U.S. copyright law.

For permissions contact: marketing@jackrabbittech.com

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