2024

Youth Activities Industry Benchmark Report

Dive into Jackrabbit’s Youth Activities Industry Benchmarks that will enable you to gauge your program’s performance relative to other gymnastics and cheer gyms, swim schools, music and performing arts organizations globally. Use this information to:

Download the 2024 Benchmarks Report​

Notable Findings

Customer & Staff Loyalty

Trends are leaning towards an increase in staff pay and use of more independent contractors. Implementing flexible pricing models could improve customer retention and increasing digital tools may be influencing growth and operational efficiency for larger businesses.

Enrollment Growth

Larger enterprises are trending toward growth while smaller businesses remain steady. This suggests scalability plus advanced operational and marketing strategies are key drivers of growth.

Revenue & Expenses

More businesses are allowing makeup classes and waitlists which shows a high demand, but increased tuition fees have likely impacted retention. Owners should evaluate their seasonal trends to help with better planning for additional revenue streams during down times.

Jackrabbit Class revenue summary screen, mobile app dashboard view, Jackrabbit Pay credit card and Capterra best ease of use badge

Interested in exploring other business management resources?

View our resources to gain access to Guides, eBooks, Case Studies, and more. If you’d like to learn how to use the features in this report at your youth activity center to see if you have a healthy business forecast, talk to a Jackrabbit Coach and hear how you can make informed decisions to grow your business.

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