We Are Thankful

We have so much to be thankful for. We live in relative safety and enjoy a great quality of life – especially when you consider what some areas of the world endure. We live in a country offering freedoms that are not supported in many areas of our world. We travel and speak freely and […]

Skill Tracking Has Changed Our Gym!

Yes, Georgia Gymnastics Academy’s Jon Aardema says that Skill Tracking in Jackrabbit has changed his gym! And then Jon added, “We’ve been excited to see the transformation that using Jackrabbit’s Skill Tracking has inspired at our gym.” Georgia Gymnastics Academy beta tested Skill Tracking when it was initially available and its coaches and front desk […]

Fuel Awareness by Sharing Experiences

Sharing heartfelt stories is a well-known and used marketing method that is not lost on those promoting Breast Cancer Awareness. I shared a brief version of my story earlier in the month. I asked one of my co-workers to share her thoughts on the importance of promoting awareness of the impact that breast cancer can […]

Do Your Customers Trust You?

“Do you trust us?” It is a question that you would rarely ask of customers. You may even assume that you know their response. “Sure I do.”  Why else would they do business with you? How can you uncover this information? After all, it is important. This level of customer trust can make a difference […]

Top 10 Ways to Double Your Gym’s Income

There are no shortcuts on the road to success, but there are proven methods that can increase your likelihood of avoiding potholes & detours and at arriving safely (and with some more money in your pocket). I absolutely LOVE conducting experiments in my Gym-Biz Laboratory. Fortunately, some of my experiments succeed (but most fail pretty […]

How to Increase Enrollment for Your Swim School

Once upon a time, Buffy Folise used a paper process to enroll students at Chicago Swim School. Enrollment topped out at 400 so this was difficult. Actually it was complete chaos. Papers were flying everywhere and credit cards were being manually processed one after the other in a monotonous progression. Buffy’s partner Rob looked at […]

Why You Should Have a Mission Statement

A mission statement defined is this: a formal summary of the aims and values of a company, organization, or individual. Unfortunately, most mission statements for businesses like yours are just meaningless hype. They could be describing any business in your industry. Those whose mission statements are like this really don’t understand what a mission statement’s […]