Communicating with prospective customers can be tricky. Just because you have contact information doesn’t mean that keeping up regular communication is always a walk in the park. Especially if you have a to-do list as long as a CVS receipt.
Even though that to-do list may seem daunting, there are some steps you can take to check things off and create registrations for your youth activity center through regular communication. Here are 7 tips that make staying in contact with prospective customers easier.
Share contact information from the beginning
You can’t stay in contact with prospective customers without having their contact information, right? This may seem like a no-brainer, but take some time to reflect on the ways you collect customer contact information. Optimizing your website to collect prospective customer information through contact forms and event registration is the first step to ensuring you have the proper information to connect with prospective customers.
Make sure that this is an organized, easy-to-access list or application. By doing this, you can keep track of everyone who has expressed interest in your program and serve your best qualities up on a silver platter.
Send regular emails
Now that you have your prospective customers’ contact information in one place, you can work on utilizing one of the best ways to stay in contact with them – email.
For every person whose unread email count is in the thousands, there’s a person who meticulously works towards an inbox zero approach. By sending out regular emails, you have a low-cost, quick way to stay in contact.
Send out a monthly newsletter highlighting new classes or teachers, recent events or a promotion you are running. This allows your youth activity center to be top of mind when it comes time for them to register their child. Make it even easier by using an email automation platform where you can create email templates and send to all of your prospective customers with the click of a button.
Did you know Jackrabbit also sends out a newsletter? It is made up of a curated selection of content with business-building tips. Sign up here to never miss a thing!
Use more than one social media platform
Everyone has a preferred social media platform. If you’re only using one, then you’re missing out on a whole other audience of prospective customers.
Social media is a great way for you to get your business name out there. By creating accounts and posting interesting content about your youth activity center, you can attract customer attention. While we could go on all day about the benefits of social media, check out this guide on social media for small businesses to get all the information you need in one place.
Read Social Media Guide
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Create a user-friendly website
Most businesses have websites. But if your website isn’t user-friendly, it might be doing more harm than good. An easy-to-navigate website allows your prospective customers to quickly research your youth activity center and get a picture of what you’re all about.
Every website is different, but some important website features include an easy-to-remember URL, photos capturing students and activities, contact forms, calls to action, and a top navigation bar allowing users to easily switch between pages.
Create a mobile app
Your own app? Is it too good to be true? Absolutely not.
Take communication one step further by creating your own branded app. You can easily send push notifications to prospective customer phones and create a brand identity for your youth activity center. Creating another opportunity for contact and showing how easy it is for a parent to stay in tune with their child’s activities will only increase customer satisfaction. You can add class schedules, photo albums, create a virtual punch card, and include an easy way for parents to contact you. It’s a win-win!
Utilize a live-streaming platform
Virtual classes have been a great option for youth activity centers over the last two years. It connects you with students who may not otherwise be able to attend classes. Use live streaming and offer a virtual trial class or post a sneak peek on your social media. If you are an expert in technique or have some tips for students, offer a webinar that is available to the general public. The opportunities are endless!
Use a class management system with robust offerings
Not all class management systems are created equal. Make sure the one you choose offers a parent portal, a lead management system, and robust reporting features. (Here are some other software must-haves →)
A parent portal enhances the customer experience and leads to higher repeat registrations. Your parents will be able to access and register for classes, track their child’s advancement, sign policy documents, schedule absences and makeup classes, and much more. You will be able to send out important messages and documents – streamlining communication and appealing to parents who haven’t used a parent portal before.
When it comes to keeping track of prospective customers, a class management system with a lead file far outweighs an old-school excel document. This file will help you uncover customers and prospects who have interacted with your program previously. For some people, a lead file is the base of their marketing strategy.
The best class management systems can show you real-time reports at a glance. One big key performance indicator includes communication. By keeping track of the number of email bounces, texts sent out, or push notifications, you’ll be able to get a full picture of your prospective customer journey.
The idea is that contact with prospective customers means more registrations. More registrations mean higher revenue. If you’re interested in learning how Jackrabbit Class can help you attract customers and grow your program, sign up for a customized product demo.
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