Connecting with friends, family, customers and even finding new customers is what Facebook is evolving into. There are so many different things to keep up with, it can be confusing. There are pages, groups and profiles that help you connect but are very different from each other.

What is a profile?

A Facebook profile is meant to represent a single individual, and is for non-commercial use. Made up of photos and experiences, a profile summarizes a person’s story. On a profile, individuals can personalize their profile by uploading a profile photo, cover photo and adding personal information like hometown, birthday, relationship status and work history. Profile owners can post statuses, life events and can control what information is shared on their respective profiles.

They can add and message friends, choose to view friends’ statuses on their News Feed and share personal updates. Those with a profile can follow other profiles to see public updates from people they are not friends with. Similarly, profile owners can “like” pages to see updates in their News Feed.

What is a page? 

Think of a Facebook Page as a Timeline for organizations, businesses, brands and public figures. Similar to profiles, Page owners can post stories, add a cover photo, host events and more. Those who have “liked” a Page will see the Page’s updates in their News Feeds.

Anyone can create a Facebook Page, but only official representatives can create and manage a Page for an organization, business, brand or public figure. To create a Page, all you will need is a Facebook profile. Profile owners can manage multiple Pages, and Page creators can give permission for others to be administrators to help manage the Page.

If you’re looking to promote your company or raise brand awareness, you’ll want to create a Facebook Page. You can share promotions, offer specials, make announcements and essentially, build a central fan base. It’s free to create, and once it is set up, the Page is optimized to look the same across computers, phones, tablets and other devices. Conveniently, there is a free Facebook Pages Manager app (Android, iOS) so owners can conveniently run the Page when they’re on-the-go.

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What is a group?

Today, more than 500 million people use Facebook groups monthly, and thousands of groups are created daily. Like discussion forums, groups allow specific sets of people to share photos, links, updates and more.

Groups are great for connecting family, peers, teammates, co-workers or people with a shared interest. Members can ask and answer questions, post about events or job openings and follow conversations about topics that interest them. Additionally, groups allow you to send mass messages directly to the group members’ inbox.

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