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Mobile App Gives Barron Gymnastics Competitive Advantage and the Stats to Prove It

Scott Barron of Barron Gymnastics expresses his delight with Mobile Inventor app.

Simplicity of mobile app gives parents the features they need and convenience they demand.

Guiding the Process

The results that Barron Gymnastics has seen from its mobile app reflect the careful thought and planning set in motion in the initial meetings that Scott had with the Mobile Inventor team.  Mobile Inventor helped Scott to work his goals for the app into the most simple and user friendly design. Mobile Inventor’s guidance helps to ensure that apps meet customer expectations and operate efficiently and effectively.

 

Barron Gymnastics’ mobile app has:Barron_app1

  • Elevated the convenience level of doing business with their gym.
  • Supported their place as a leader in innovation.
  • Increased parental delight.
  • Placed their branding on customers’ mobile devices.
  • Proved its value.

Delivering Elevated Services

Barron Gymnastics developed their mobile app with their customers’ experience in mind. The Mobile Inventor team – that is well-acquainted with Jackrabbit – designed a simplified and very user-accommodating process for registration and account management that is conveniently downloaded and used on smartphones.

“We’ve basically put customer portal functionality on their phones – right next to their Facebook and banking apps. We’ve elevated our services for parents and given them conveniences in doing business with us that other children’s facilities aren’t providing.” 

Raising the Bar on Innovation

Establishing of competitive advantage for any business involves two things today: technology and convenience. Today’s parents prefer using their smartphones to maneuver their daily activities so gyms are wise to invest in having a presence there. Mobile Inventor has experience in providing app features that operate and are presented in ways that make them appealing for use. Their additional expertise in integrating Jackrabbit’s features into their apps makes them the perfect partner for gyms and other children’s activity centers.Blog_MobileInventor_Barrons

“We’ve definitely been able to set ourselves above our competitors with our mobile app. It has helped us to enhance our customer service and make our company more diverse. This is definitely technology that others with parent-centric operations should invest in to make their parents happier.”

Seeing is Believing

Mobile Inventor’s apps give you return on investment and you have the statistics to prove it. By using the administrative dashboard statistics to track registrations to their source, you can get a clear indication of how many are generated from your app

“We know that our investment in our mobile app pays off. We track our statistics closely so that we know how to tweak our spending decisions to get the best results. Our average of 100 registration per month from approximately 1000 monthly visitors, lets us know that we’ve done something right for our customers. Mobile Inventor has helped us to make a difference in the gym’s reputation and in the bottom line.”

Don’t Know Your Per-Student Value? Learn How to Calculate It!

Seems like there are numbers that you need to know for everything that involves making your gym better – and they are all important. But one number that you may have never figured out could really help you in making business decisions – especially when you’re trying to figure out if you’re investing the right amounts in the right things to get the returns that you want.

In marketing, it is critical to know how your per-student value! How much is each new student worth once they sign up to take class? How much do they pay you over the entire course of their time with you?

Once you have this information, you can figure out how much you should reasonably invest (in marketing and advertising) to acquire this new student.

Before you start to calculate, you need to know how much it costs you to acquire a new lead that comes in to take a class or inquire about your gym.

This info will allow you to calculate your lead costs:
“X dollars in advertising can generate X number of leads”

And new student registration conversion:
“X% of the leads that call or walk in become new students”

And the new student average lifetime value:
“For every new student I sign up I can expect to make X dollars of revenue over their life as a client”

The scenario you want to make sure never exists is the one where you’re paying more in advertising than you’re capturing in revenue over time. If your calculations reveal this scenario, change they methods you’re using to market and advertise.

Your goal should be to pay for the cost of your leads as quickly as possible. In fact, the best possible scenario is that you have your cost per lead and cost per acquisition low enough that it is paid off with the new student’s first payment to you.

And then – of course – the rest (minus any other costs) is profit!

Are you a 20%er? Don’t be a Statistic


Technology can be overwhelming! You’re not alone if you feel that you use only a small portion of your software system features.

In fact, Standish Group* research indicates that most folks only use 20% of their software’s features and never use 45% of the features offered. This research includes all types of software across all types of businesses! (*The Standish Group is a research and analysis group that focuses on technology.)

Businesses today must maximize every investment they make – including their technology investments. When you install or implement any type of system, you do so for a reason – usually to obtain the ability to do a specific or a few specific tasks. You may rush to perfect your use of a fee posting system or enrollment feature, yet leave very powerful automation – like automatic payment set-up – for later since it isn’t “a necessity” to charge your fees.

Value adding features that may not be quite as familiar to you at first are important and can help you make the most of your technology investment. These features can also turn your company into a technology-enabled powerhouse!

 

These statistics don’t mean that you should be satisfied with being in the “norm”.

But if you’re like most owners, you just don’t have the time to experiment with features or watch videos so you can learn something new or become comfortable with processes that are less familiar.

 

Wouldn’t it be amazing …
-To have an expert walk through your software system with you?
-To help you get a better grip on the “other” features that you could be getting lots of value from?
-To help you to better understand where the really cool features are?
-To show you how to get started with them?

This valuable guidance is available!

Jackrabbit doesn’t leave you in the dark. By offering utilization reviews to customers, Jackrabbit gives you quick assessments of other features that can help you the most with your business and even offer tips and tricks to help you get more from the features you’re already using.

You can also learn more about the features you know and the ones you don’t by taking advantage of:

Jackrabbit Getting Started Webinars – These one-hour webinars are designed to get you up to speed on key features of the system so that you can be more efficient and work smarter, not harder.

Jackrabbit Classroom Training – Training is often provided on-site in several ways: Jackrabbit Basics classes at our headquarters in Charlotte, two times a year at our user conferences held in locations convenient for both east and west coast users, Beyond the Basics trainings offered in popular cities across the US, and as special engagements for customers at their locations. These classroom-style sessions are offered at very reasonable prices and enable users to become even sharper with their Jackrabbit skills than they could via online videos and Jumpstart Calls.

Jackrabbit Jumpstart Calls – These calls are your chance to clear up any questions about the system after you have had a chance to watch our Getting Started Video and try the steps in your database.

Jackrabbit Training Videos – A comprehensive set of videos covers all key components and functions of the Jackrabbit system in a format that you can access whenever you want as many times as you want.