Open Water Adventures Uses Jackrabbit to Handle Rapid Growth and Liberate Staff


Open Water Adventures had their manual systems down pat. They were comfortable with Excel spreadsheets and their homegrown processes for managing classes, payments and student information seemed to work just fine. But as they began to experience rapid growth – doubling their student base in one year – there were just too many details to handle without some sort of organizational tools and automation.


Jackrabbit helped OWA to put an infrastructure in place to easily expand the number of students they could handle and the reporting tools to monitor all business critical details. Online registration, the portal and automated payment processing have made a huge difference in the accuracy and speed with which they can handle invoices and payments and the professionalism and convenience they can offer students in doing business with them. And being online, the system gives staff the freedom to work from wherever they need to be.

In addition to core business functions, Jackrabbit’s Time Clock provides OWA with ways to improve their payroll process. The time-savings alone takes the process from 3-4 hours down to 20 minutes for the payroll processor and staff can log their hours in a couple of minutes from their iPhones or iPads.

There are powerful features in Jackrabbit that give users access to the information that they need every day. The Weekly Calendar view, for example, is very helpful because of its filtering options. It allows users to eliminate multiple clicks to get to very specific information and makes them very efficient and informative when answering questions.


Jackrabbit helps Open Water Adventures to accommodate growth and enhance their professionalism without stressing existing resources. In fact, putting Jackrabbit in place has helped OWA be more knowledgeable about their class, student and financial details.

“Jackrabbit has helped us handle our rapid growth but it has also helped us to be better business managers because we know more about what is going on in every area of the business. We have powerful tools at our fingertips and a great support staff at Jackrabbit to help us when we have questions.”  — Ashton Gantz | Open Water Adventures

1 location, 320/420 swimmers with seasonal swing, 14 instructors

Ashton Gantz, Administrative Director

By |February 19th, 2014|Customer Success Stories, Swim|Comments Off on Open Water Adventures Uses Jackrabbit to Handle Rapid Growth and Liberate Staff

About the Author:

After studying graphic design at the University of Georgia, Jill held several positions in media and marketing including Art Director, Editor and Marketing Director. As a student of dance, she has spent plenty of time in children’s activity centers and puts that experience to work for her in the work she does with Jackrabbit. In addition to her interest in dance, Jill also enjoys sports, gourmet cooking, entertaining, singing and spoiling her five grandchildren.


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