Marketing Tips

Retention is Important to Swim School Growth

Your ability to maintain and grow the number of swimmers in your program is essential to many things but especially to your planning for year to year operations, budgets and marketing. Your management meeting agendas are sure to always include discussion of the number of swimmers in your program and comparison of current numbers with those from previous terms, blocks or seasons. Figuring out how to generate more weekly lessons is usually the main focus [...]

January 3rd, 2019|

16 Considerations When Setting Prices…Especially This Year

October 11th, 2016|

1. I always thought setting prices was easy. I used to just raise prices every fall a dollar or two. But this year, I will definitely raise prices significantly because of the Olympics. I will do it in July, because it’s when I have the least number of families I [...]

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