Look Into WordPress For Your Facility

A fellow named John Rampton is well-versed in all things Internet. Among other things, he is managing editor of search-engine marketing news site Search Engine Journal and founder of Palo Alto, Calif.-based Adogy, a marketing company specializing in helping startups.  John shared an awesome list of “reasons” in a recent Entrepreneur Magazine article that can help you in taking the leap to build your website and/or blog.

The Internet is an important tool for you. It gives you competitive advantage against others in your marketplace who aren’t savvy enough to utilize it and it allows you to provide very specific capabilities to your customers online – where they want to do business with you. Tools like WordPress are incredibly enabling because they give owners like you (who are not secretly web developers) create and manage web sites – easily and cheaply. And because of its lack of cost and ease of use of use, it is a tool that really enables the very smallest children’s activity centers use professional online assets like websites and blogs.

Here’s a little background on WordPress from Rampton’s article:

Originally launched in 2003, WordPress has become perhaps the most popular content management system (CMS) in the world. Today, WordPress is used by more than 74 million sites that publish new posts every second. No matter the size of the blog that is using WordPress. This widely used CMS has become a favorite among businesses because of how powerful of a tool it is.

So you may ask: exactly what is a CMS? A content management system is a computer application that allows publishing, editing and modifying content, organizing, deleting as well as maintenance from a central interface. Such systems of content management provide procedures to manage workflow in a collaborative environment.

This definition, while very general, does provide you with a good basic concept of what a CMS is.

Every CMS, including WordPress, has foundational features plus perhaps unique features that help users to distinguish one from the other. Obviously, the specific features that WordPress offers have worked well for a plethora of users and have helped to make it so powerful and so widely used.

Just how powerful is WordPress exactly?

Glancing down Rampton’s list of 25 reasons to use WordPress, some of its value-adds jump out.

  1. It’s free.
  2. Powerful right out of the box.
  3. Flexible.
  4. Search engine friendly.
  5. Safe and secure.
  6. Customizable.
  7. Easy to use.
  8. Lots of support.
  9. Hosts multimedia.
  10. Mobile friendly.
  11. Integration.
  12. Easy to manage.
  13. More than just a blog.
  14. Establishes a community.
  15. Saves you money.
  16. Numerous ecommerce solutions.
  17. You’re not committed to one hosting provider.
  18. Keeps your site looking fresh.
  19. Can be used as a membership service.
  20. Schedule posts.
  21. Multi-user capability.
  22. Add testimonials.
  23. Publish content with one-click.
  24. Universal platform.
  25. WordPress keeps getting better.

We’re going to summarize some of the items on this list that we feel like are especially pertinent to the types of businesses you run.

It is free. And not only is it free, WordPress also carries no hidden charges for lots of traffic. It’s just free. And this is tremendous for you as you try to drive your profitability as high as possible. And since it’s open source, there are no copyright or trademark issues – or costs – if you want to customize the source code for your unique needs.

Immediate benefits. Many software tools don’t deliver value “out-of-the-box” which is a technology term for immediately and without any real work. This is significant because many other CMSs aren’t like this.

You can do almost anything with it. Because WordPress is flexible, you aren’t limited with what type of online presence you use it for. It can be a personal blog or an ecommerce site. There are many, many features and extensions that let you do just about anything you want to do.

Sites are search engine friendly. You may not quite understand this one, but it is quite important that WordPress makes your site easily picked up by search engines. If this were not so, the sites built using WordPress would not be easy to find by those searching on the Internet. WordPress’s broad use is testament to how search engine friendly it is simple because if it weren’t, this many people would not bother with it.

It’s safe and secure. Even though it’s free, WordPress is serious about security. It’s constant updates help to ensure this

You can customize it. Make it look like you want it to look – and follow your branding. Branding is critical when you’re in the competitive environment of children’s activity centers, so the fact that WordPress is customizable is a fantastic feature.

It is to use and easy to manege. Both of these are critical to you as an owner or manager because your time is precious. The platform is universal – so no matter how many sites with very different purposes you have, the dashboards look and work the same way. You can also schedule posts – which allows you to do weeks and weeks worth of work at one time!

Supports video and audio files. WordPress doesn’t cheat you out of being able to use all of your multimedia assets. All of those videos of performances and competitions are easily included on your site using your WordPress tools.  You don’t have to find another place to store, host or even to edit them. Just upload your media files to your library and go!

On the go with mobile. You know your parents are going to be using your site on their smartphone and other mobile devices so the fact that WordPress is mobile friendly is not only critical but is absolutely fabulous!

Multiple users are managed easily. You can allow multiple users to help with managing your WordPress sites. This doesn’t compromise the security or integrity of your content, however, because you can also assign each user a role so that they can only do what you want them to do.

WordPress uses a universal platform. So regardless how many sites you have or how different their uses are, the dashboard for management is the same.

Plenty of improvements ahead. Even though WordPress is free, you get real value and quality from top-notch developers who make sure that WordPress is continuously getting better. And don’t forget that – because it is an open source platform – any developer can enhance the WordPress code to create an even better CMS.

Hopefully, you’re seeing the value that using WordPress can bring as a tool for building online assets for your facility. it makes creating and managing your Internet presence much more “doable” then you may have ever considered it before!

By |March 13th, 2015|Business News, Marketing Tips|Comments Off on Look Into WordPress For Your Facility

About the Author:

After studying graphic design at the University of Georgia, Jill held several positions in media and marketing including Art Director, Editor and Marketing Director. As a student of dance, she has spent plenty of time in children’s activity centers and puts that experience to work for her in the work she does with Jackrabbit. In addition to her interest in dance, Jill also enjoys sports, gourmet cooking, entertaining, singing and spoiling her five grandchildren.


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