Jackrabbit Technologies Gave Back in Multiple Ways During Pandemic

July, 28, 2020 – When the COVID-19 crisis first began impacting communities, there was no question that Jackrabbit Technologies would be reinvesting in clients and friends in a big way.

To provide real help to those in the youth activities, arts, and care industries, Jackrabbit examined client circumstances and focused its giving back efforts in ways that would help clients remain operational and be ready to welcome families back into their facilities as they reopened.

6 ways Jackrabbit Technologies gave back to its clients

While many companies turned focus inward, Jackrabbit Technologies focused on helping everyone by:

Details about how Jackrabbit Technologies has given back

Subscription fees were discounted to client accounts globally

Jackrabbit immediately made the decision to discount fees by 20 percent when youth activity center closures began. As the closure months accumulated, Jackrabbit didn’t back off, but continued discounting for five months (March – July). The 20 percent fees discount was applied globally – not limited geographically or tied to the level of impact the pandemic had to organizations.

The 20 percent subscription fee discount has a $1M+ impact to Jackrabbit’s bottom line but for clients the discount impact means being able to keep their businesses going and sustain their livelihood as well as the livelihood of their staff members. Jackrabbit provided clients with the option for freezing accounts instead of closing them to allow for quicker restart when the time comes.

Help resources were expanded

Jackrabbit worked feverishly with clients so that they leveraged the 20 percent subscription fee discount and their software to stay engaged with customers, keep their business processes going, and stay informed about their businesses. There would be no lapses in support for any client – even those who are unable to pay at all.

Jackrabbit also created COVID-19 Resources by state as part of the efforts by the Education and Client Services departments to help youth activity center owners through shutdown and reopening.

Crucial enhancements came to fruition

To provide further assistance, Jackrabbit fast-tracked crucial enhancements. With the Product and Development teams in overdrive, they released:

Training options were enhanced

Jackrabbit acted on a plan that makes training available to clients. For new clients who were coming onboard during the pandemic and existing clients who needed to better understand the software, Jackrabbit’s training would help owners and managers manage operations and put restart plans in place in tandem.

Philanthropy remained on the forefront

Jackrabbit’s mission is the driving force behind its community service partnerships. Unlike many who pressed the pause button on philanthropy as the COVID-19 pandemic closures began, Jackrabbit accelerated the announcement of its partnerships with Ronald McDonald House and the Hope Floats Foundation COVID-19 Scholarship Relief Fund. Selfishly interrupting critical financial support for two charities that serve those in great need just wasn’t something Jackrabbit would do.

Employees weren’t left out

Jackrabbit helped employees in several ways amid the pandemic. The company didn’t furlough or terminate any of its 85 employees but did the opposite by making two hiring additions to the team. Employee benefits were improved with flexible schedules, complimentary meals and home-delivered snacks, and a COVID-19 dedicated communication channel for updates and explanations to staff.

Jackrabbit’s mission moving forward

Before and beyond the COVID-19 pandemic, Jackrabbit gave and will continue to give back. Its rich history of philanthropy is guided by the mission that gives the company its purpose: Jackrabbit is focused on giving back. Whether it is in exceptional efforts to meet client software needs, unprecedented compassion during crises or generosity with philanthropy, Jackrabbit’s focus on this shines through.


Jackrabbit Technologies is the leader in providing cloud-based class management software to youth activity centers that include swim schools, gymnastics and cheer gyms, dance studios, music schools and child care centers – serving more than 15,000 students in 27 countries. Jackrabbit develops solutions rich in features, such as enrollment management, billing, online registration, and staff and parent portals. Jackrabbit Technologies’ software helps its clients operate more efficiently so they can get back to the passions that inspire them. Contact Jackrabbit Media Relations for more information!

About the Author:

After studying graphic design at the University of Georgia, Jill held several positions in media and marketing including Art Director, Editor and Marketing Director. As a student of dance, she has spent plenty of time in children’s activity centers and puts that experience to work for her in the work she does with Jackrabbit. In addition to her interest in dance, Jill also enjoys sports, gourmet cooking, entertaining, singing and spoiling her five grandchildren.

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