New Enhancement Enables Customers to Build Marketing Databases and Save Money
CHARLOTTE, NC –July 27, 2010 – Class management software provider, Jackrabbit Technologies, is making marketing to prospects and inactive students much easier – and more cost effective – for its system’s users. Owners and managers of the Jackrabbit system – which include a wide variety of class-based businesses – can now build an Unlimited Lead File that can be used in marketing campaigns that will drive growth in their businesses.
The new feature allows prospects to be placed in the Unlimited Lead File in three ways.
Contacts can be:
- Uploaded from data files, such as Excel.
- Entered individually.
- Moved from the active contacts in the Jackrabbit system.
The Unlimited Lead File has no associated quantity limits, so users can aggressively build prospect databases and maintain contact with students and families that have a history with them. The size of a customer’s Unlimited Lead File also has no impact on active student numbers, and therefore adding contacts to it does not increase monthly system cost.
Unlimited Lead File benefits users by allowing them to:
- Weed out inactive contacts from active students, but maintain their information within the system.
- Reduce monthly cost associated with active student count.
- Create a resource for marketing that is easy to access and maintains.
- Take advantage of a powerful feature at no additional cost.
Jackrabbit CoFounders, Mark Mahoneyand Mike Carper, introduced the Unlimited Lead File at the company’s first User Conference held in mid April and received overwhelming support for their efforts in providing such a powerful tool to users free of charge.
“The Unlimited Lead File option within the Jackrabbit system is awesome. We can now build extensive marketing databases without impact to our active student count. Not only does this allow us to segregate these files – as we should – but it enables us to save a little in the monthly cost of our system by removing inactives from our active student count,” explains Double ‘D’ Gymnastics, Inc. owner, Davies Desiderio. “Most importantly, we now have a place to move students who have become inactive without totally deleting them from our system, This illustrates Jackrabbit’s efforts to keep our needs at the forefront of product development.”
A video is available to provide more detail about benefits and utilization of the Unlimited Lead File.
“Offering the Unlimited Lead File to our customers not only fulfills a need that we recognized, but also answers a request that customers have made. We envisioned the benefits that providing this tool would bring to the owners and managers as they pursue growth,” commentsMark Mahoney, Jackrabbit’s President. “And providing tools to help class-based business and managers more efficiently and effectively operate and grow their businesses is the original reason the Jackrabbit system was created.”
Jackrabbit Technologies provides studio management software to several types of studios, schools and organizations, but works directly with those who share their experience, knowledge and talents with students through their dance, gymnastics, cheer schools. The company prides itself on its consistent software enhancements, industry leading customer support and track record for customer satisfaction as well as its attentiveness to need through open lines of communication with customers who are also leading their practice areas in providing quality learning experiences to students.