Jackrabbit Keeps Registration Process from Disrupting Daily Operations



8 locations, 4000 swimmers, 100 instructors

CEO, Cindy Tonnesen


SwimKids needed to promote a new location and the availability of classes there. Using Groupon as a promotional tool could drive many potential customers to the new location. However, her staff would not be able to handle the number of phone calls that would pour in if Groupon worked as proposed.


Cindy decided to use Jackrabbit’s online registration to handle the processing for the new location classes. This would circumvent phone calls into the office and help them track the Groupon offers and register the students. SwimKids’ staff could continue with their daily tasks and watch as registrations came in. The entire promotion went off without a hitch. SwimKids sold more than 200 Groupons in one day and more than half were redeemed online by new Groupon customers who clicked the link on their Groupon where they registered and redeemed the Groupon in one easy step.

The online registration processes that SwimKids was already using for existing locations makes parents ecstatic. Class registration is simple to complete and available day or night. Staff members can pull up Jackrabbit’s dashboard each morning and check the new registrations that took place through the automated process.


The Jackrabbit provides flexibility that makes running special promotions possible with little impact to day-to-day operations and automation that frees staff from mundane redundant tasks to do amazing things for students.

“Jackrabbit worked perfectly as the engine behind our Groupon promotion, completely quelling our fears of being overwhelmed. It was incredibly simple to offer our classes at a new location without consuming the energy of our staff.”  — Cindy Tonnesen, SwimKids

See what Cindy has to say about Jackrabbit on YouTube.


About the Author:

After studying graphic design at the University of Georgia, Jill held several positions in media and marketing including Art Director, Editor and Marketing Director. As a student of dance, she has spent plenty of time in children’s activity centers and puts that experience to work for her in the work she does with Jackrabbit. In addition to her interest in dance, Jill also enjoys sports, gourmet cooking, entertaining, singing and spoiling her five grandchildren.

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