Jackrabbit Gives Owner Comprehensive View of Her Business and Parents Transparency into Accounts

Barb Graeve Swim School
1 location, 2040 students, 19 instructors
Owner, Barb Graeve


Barb Graeve Swim School had outgrown its database system that was also lacking the features it needed to serve the school’s specific needs. Tracking payments was impossible and class sign-ups were an ordeal. The school needed a better picture of the business and better processes so they could continue to focus attention on student and family relationships.


Jackrabbit has provided Barb Graeve Swim School with an integrated set of tools to organize, manage and review its business data. By automating processes such as registration, the school’s staff has been freed up to interact with families about things that are important to them – like skills and progress. Parents are provided with convenient online processes that have totally eliminated the lines and waiting game that manual registration processes forced on them.

Jackrabbit’s online system removed the school’s risk of data loss and gave them confidence in the accuracy of their data. By being online, the system provides parents 24/7 access to their account information and to online registration – all from whatever device they are using. Transparency into their accounts is important to the swim school’s families because they are more in control of and more confidence in the security of their information and have a better understanding of what is going on with their children.


Jackrabbit has given Barb Graeve Swim School a system that is liberating and empowering to school staff and convenient and informative for parents.

“The ability to work at home is liberating and the fact that the solution is web-based takes away the worry of which computer has the ‘most current’ information. The portal is tremendous because parents can find information on their own and aren’t forced to wait for responding emails from us with answers. Even with all of the superior features, the most impressive part of Jackrabbit is its commitment to our needs. It is obvious that our input is taken to heart each time we see the many monthly enhancements. We don’t have to work around things to get the software to do what we want.” 

“Jackrabbit’s portal is tremendous because parents can find information on their own and aren’t forced to wait for responding emails from us with answers.”  — Barb Graeve, Barb Graeve Swim School

About the Author:

After studying graphic design at the University of Georgia, Jill held several positions in media and marketing including Art Director, Editor and Marketing Director. As a student of dance, she has spent plenty of time in children’s activity centers and puts that experience to work for her in the work she does with Jackrabbit. In addition to her interest in dance, Jill also enjoys sports, gourmet cooking, entertaining, singing and spoiling her five grandchildren.

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