Favorite Feature: Unlimited Lead File

Customers are finding tremendous value in a Jackrabbit feature that was introduced at the 2010 East User Conference – the Unlimited Lead File.
Unlimited Lead File makes your marketing efforts to prospects and inactive student much easier and much more cost effective.

How does that happen? The Unlimited Lead File enables you to place prospects and inactive students in a separate file in your Jackrabbit system. There is no quantity limit on the Lead File so you can aggressively build prospect databases and maintain contact with students and families that have a history with you. The size of the Lead File has no impact on your total student numbers and do not increase your monthly system cost.

How does this benefit you? The Unlimited Lead File allows you to:

  • Weed out inactive contacts from active students, but maintain their information within the system
  • Reduce monthly cost associated with total student count
  • Create a resource for marketing that is easy to access and maintain
  • Take advantage of a powerful feature at no additional cost

Watch a Lead File video.

What are Unlimited Lead File users saying?
Futures Gymnastics in Mississauga, Ontario uses Unlimited Lead File to step up marketing campaigns.
“Lead File has created a true marketing database for us. In addition to the inactives we’ve moved over from our active system, we’ve also uploaded lots of contacts from birthday parties and events into the system,” comments Lorraine Currie, Director of Futures Gymnastics. “We regularly send out emails to this list – keeping our facility and activities top-of-mind with them.”
Double D Gymnastics in Media, Pennsylvania has used the Unlimited Lead File to save money by reducing active student count.
“We’ve reduced our monthly Jackrabbit fees with Unlimited Lead File but we also save re-entry time for our staff. Jackrabbit has made it very easy to make inactives active again with a simple click. We only need to add a few details from the inactive account archive we’ve
created and we’re all set,” says Davies Desiderio, Owner of Double D Gymnastics.

Review case studies for Futures Gymnastics and Double D Gymnastics for more details.



Jackrabbit has solutions for gymnastics, dance, cheer, dojo, swim, music and camps. Jackrabbit also provides solutions for child care centers through EZCareOnline.

About the Author:

After studying graphic design at the University of Georgia, Jill held several positions in media and marketing including Art Director, Editor and Marketing Director. As a student of dance, she has spent plenty of time in children’s activity centers and puts that experience to work for her in the work she does with Jackrabbit. In addition to her interest in dance, Jill also enjoys sports, gourmet cooking, entertaining, singing and spoiling her five grandchildren.

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