Last week, Facebook released a new version of the page terms. The biggest change they have announced is no longer requiring you to use a third party app to run a contest on a Facebook fan page.This means that you can run a promotion right on your fan page instead of having to use a third party app [like ShortStack.com].
Now, promotions may be administered on page timelines and in apps on Facebook.” Be sure to check out the new Promotion Guidelines.
Here are the new terms:
If you use Facebook to communicate or administer a promotion (ex: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including:a. The official rules;
b. Offer terms and eligibility requirements (ex: age and residency restrictions); and
c. Compliance with applicable rules and regulations governing the promotion and all prizes offered (ex: registration and obtaining necessary regulatory approvals)
Promotions on Facebook must include the following:a. A complete release of Facebook by each entrant or participant.
b. Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
Promotions may be administered on Pages or within apps on Facebook. Personal Timelines must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries” is not permitted).
We will not assist you in the administration of your promotion, and you agree that if you use our service to administer your promotion, you do so at your own risk.
Read the full list of Facebook Page Terms here.
How do you think this will change the Facebook fan pages? What contests are you thinking about running? Maybe something for a tuition exchange?