Sustain Your Aquatic Business

In February, The National Swimming Pool Foundation asked Sue Nelson, Aquatic Program Specialist at USA Swimming, to share with you her expertise in creating sustainable aquatic facilities – and a model for profitability in their Prevention Advisor eNewsletter. The eNewsletter details the programs and financials from the aquatic business model that was implemented by Sue […]

Is Your Studio Website Mobile-Friendly?

With so many of us using our smartphones and tablets to search the internet, it’s more important than ever for you to make sure your studio website is mobile-friendly. What is Mobile Friendly? Did you know that mobile browsing is responsible for over 30% of the search traffic on the internet today? And because these […]

How to Handle a Bored Gymnast

When your subject is an 8 year old bored gymnast, what do you do? Maybe watching a video of gymnastics great and hearing her training story would help. What if this bored gymnast knew Jordyn Wieber’s training story and knew how the Twistars girls do 10 routines and then do about 10-15 of their problem […]

20 Great Customer Service Ideas – Vol I.

No business can succeed without outstanding customer service. As the saying goes, it’s not a department, it’s an attitude. I’ve listed 60 ideas and broken it into three volumes. You will receive Volume 2 & 3 the next two Tuesdays. Friendly, knowledgeable people answering phones and manning the front desk 12 hours a day. Don’t have an automated service, […]

The New Facebook Rules

Have you heard about the new Facebook cover photo rules? The team released a few weeks ago that you can put calls to action or your website on your business’ page. There are still text restrictions – the biggest being that cover photos may not contain more than 20% text.  Clipped straight from Facebook’s Page Guidelines: […]

Facebook Says Goodbye to Clutter

On March 7, 2013 Facebook announced one of it’s biggest changes in 9 years. Just a year and a half ago, the Timeline was released. Now, a complete redesign with the Newsfeed has been announced. The Newsfeed has a larger focus on visuals. Facebook’s CEO Mark Zuckerberg, said, “We want to give everyone in the […]

What is a hashtag?

Twitter is an amazing social media tool that offers users the chance to share information with people all around the world in a second. It is different from Facebook in many ways, but the most obvious one is the length of messages. Twitter messages [known as tweets] have a 140 character limit. A tweet is […]