Common Traits Have SwimMAC Carolina Sticking with Jackrabbit Technologies

I asked two questions of Martha Hocutt, North Swim School Director of SwimMAC Carolina, and uncovered some marvelous revelations that I’d like to share with you. Question #1: What are your favorite things about Jackrabbit? There were three things that Martha specified: Learning in the Facebook User Group Martha loves the Jackrabbit Facebook Software User […]

Top 10 Ways to Double Your Gym’s Income

There are no shortcuts on the road to success, but there are proven methods that can increase your likelihood of avoiding potholes & detours and at arriving safely (and with some more money in your pocket). I absolutely LOVE conducting experiments in my Gym-Biz Laboratory. Fortunately, some of my experiments succeed (but most fail pretty […]

How to Increase Enrollment for Your Swim School

Once upon a time, Buffy Folise used a paper process to enroll students at Chicago Swim School. Enrollment topped out at 400 so this was difficult. Actually it was complete chaos. Papers were flying everywhere and credit cards were being manually processed one after the other in a monotonous progression. Buffy’s partner Rob looked at […]