No Change is Good for Summer

In the summer of 2015 Diane Trifiro (Ohio Sports Academy) had great success not changing their schedule for the summer. The organization went from an average monthly enrollment for June, July and August of 491 for 2014 to 665 for 2015 (which equates to an increase of 35%.) The addition of Ninja took place for the organization in March of 2015 – and that accounts for some of the growth for summer of 2015, but even after Ninja enrollment was subtracted out, Diane could still report a growth rate of 30%. Diane was curious – and anxious – about what was going to happen for the summer of 2016. She didn’t know if last summer’s numbers were just a fluke […]

Tax Breaks for Hiring New Employees

If you’re thinking about hiring new employees this year, you won’t want to miss out on these tax breaks. Work Opportunity Credit The Work Opportunity Tax Credit (WOTC) is a federal tax credit for employers that hire employees from the following targeted groups of individuals: A member of a family that is a Qualified Food Stamp Recipient A member of a family that is a Qualified Aid to Families with Dependent Children (AFDC) Recipient Qualified Veterans Qualified Ex-Felons, Pardoned, Paroled or Work Release Individuals Vocational Rehabilitation Referrals Qualified Summer Youths Qualified Supplemental Security Income (SSI) Recipients Qualified Individuals living within an Empowerment Zone or Rural Renewal Community Long Term Family Assistance Recipient (TANF) (formerly known as Welfare to Work) The […]

Swimming and Concussions

Five to 10 percent of athletes will suffer from a concussion during any giving sporting season. Concussions can occur in all sports. The risk is just lower in some than in others. Research from the Southwest Athletic Trainers Association reveals that the most instances of concussion happen in athletes between the ages of 15 and 17. Approximately 2 million high school athletes suffer from concussions per year. Of those injured, 500,000 result in doctor’s visits and 300,000 land athletes in the hospital. The biggest concerns with concussions are repeated blows and long-term injuries. The research noted about also indicates that 96 percent of Americans feel that it is important for youth athletes to be seen by a healthcare professional before returning back […]

The Five-Question Concussion Quiz

How much do you really know about concussions? Find out by taking this quiz: True or False: You should not allow someone to go to sleep if you think he has a concussion. True or False: If you didn’t black out, you don’t have a concussion. True or False: Only a CT scan can identify a concussion. True or False: A quick way to determine if an athlete has suffered a concussion is to ask questions like “What day is it?” or “How many fingers do you see?” True or False: A concussion is defined as “neurochemical and cellular changes in 
the brain triggered by an injury caused 
by direct or indirect forces.” One, two, three, and four are all […]

Retention is Important to Swim School Growth

Your ability to maintain and grow the number of swimmers in your program is essential to many things but especially to your planning for year to year operations, budgets and marketing. Your management meeting agendas are sure to always include discussion of the number of swimmers in your program and comparison of current numbers with those from previous terms, blocks or seasons. Figuring out how to generate more weekly lessons is usually the main focus but, actually, the easiest way to grow your swim school is to keep the customers you have. Business research shows that the average business loses 20% of its customers every year by failing to nurture relationships.  Did you know that customer retention starts with the […]

Biz Tips: How To Make It Easier For You To Bring Your Team Together

One of the challenges studio owners can face is bringing the entire team together. Everyone is busy, they may have other plans. It tears your hair out trying to just get everyone together. I know how frustrating that is. So I want to share with you an idea about how it could be much easier to give your team the chance to be with you.   TIP 1:  virtual team training using Google Hangouts. The great thing about doing your team training virtually using a Google Hangout is that people can do it wherever they are. They can be in their own home. They can be with their kids. They can dial up on their phone. But they can still […]

Insights On Opening A Second Location

Opening a second location undoubtably comes with a lot of questions. The Barron family owns and operates a gymnastics school in St. Louis. They are now in the process of opening a swim school just a few miles away. Get an inside view of the challenges and questions to ask before you pull the trigger on a new location. Let’s start with a background. Barron Gymnastics is owned by the Barron family: Joe, Diane, Scott, and Julie. Joe and The business is split 4 ways – Joe, Diane, Scott, and Julie. Diane started the business in 1978. Joe [Diane’s husband] joined the business in 1995.  The Barron family is in the middle of a succession plan [for children Scott and […]

HR’s Perspective on Social Media

Social Media Dos & Don’ts  Do have a policy. As with all policies, if you aren’t going to follow it, it’s better not to have one. However, most employees have come to expect social media guidelines from their employer. The following are a couple of tips if your company institutes a social media policy, which is our recommendation. Your Social Media policy should reference other company policies, such as anti-harassment, anti-discrimination, conflicts-of-interest and confidentiality. Make it clear that these policies apply equally to online conduct just as they do in the physical workplace. Make sure your company policies specifically define inappropriate conduct and that they do not have a “chilling” effect on your employee’s Section 7 rights. Section 7 of […]

6 Ways a Mobile App Means Better Customer Service for Parents

Technology comes closer every day to offering a central device where we can do absolutely everything we need to do. Actually, the technology is there and it’s the service providers who have not quite completed this circle. Major organizations and institutions such as banks, media, utilities and medical facilities brought this into the main stream and others such as department, big box and drug stores and restaurants have wisely following suit. Workout facilities, salons, golf courses and bakeries are seeing the advantage of not only doing business online but creating apps to make that experience easier and better. We have apps for operating our garage doors and security systems. Children’s activity centers are no different. In fact, having that presence […]

A Gym Owner’s Perspective on the Olympics

Denise Dalton, co-owns Gymnastics Nevada with her husband, Tim. Denise has a truly unique perspective on the Olympics since her son, Jake Dalton, is – well – you know who he is. We thought that you would be interested in how she leverages the Olympics at Gymnastics Nevada. Watch as much of the Olympics as possible! We encourage parents to watch as much of the Olympics as possible with their children. Make a “watching party” around particular favorite events. Choose specific Olympians in favorite events to learn more about. The excitement of learning more about Olympians helps kids get excited to want to try other things. Even after the Olympics, share clips as often as you can. Have a tv […]