Entries by Ty McDowell

Why is a Mobile App Worth the Investment in Time and Money?

Rising costs of operations, new customer acquisition and customer relationships management costs more and more every year. You constantly must make adjustments, cuts, and eliminations of budgetary line items just to keep your bottom line healthy. Why in the world, then, would you even consider creating a mobile app? Doesn’t that type of expenditure simply add to your one-time capital expenditures and increase your monthly operational costs? If that is how you think it works, you need to reconsider because you’re missing out on technology that could be a game-changer for your organization. No Spin, Just Fact There are 5 simple statements that aren’t simply marketing spin about our mobile app. They are proven benefits. Our customers have helped us […]

Visibility To Your Families Produces Tangible Results

A very simple definition of visibility is to be seen. And what is the value of being seen? Billboards along the highways cost thousands of dollars. 30-second spots on TV cost even more. Putting your company’s name in these spots is of tremendous value. But this visibility can only be guaranteed to be occasional. Imagine the value of visibility that is practically guaranteed to happen many times a day. That is exactly what happens with smartphones. Users of smartphones pull their devices from their pockets and purses and look at them hundreds of times a day. Immediately you think that your center’s parents are your target. Well, that is true. But they are not your only target. Who else is […]

Mobile App Can Improve Enrollment and Retention

That’s a pretty bold statement. But we can back it up. Your gym’s parents want to be able to enroll their children in classes as easily as they do their holiday shopping. Regardless of the reason that they’ve not enrolled, it’s essential that you give parents the ability to complete the enrollment process on their smart phones for you to capture as many enrollments as possible.   We don’t just think this works. We know. Practically everyone who puts a mobile app to work for their gym sees enrollment numbers increase. When they use push notifications, those numbers are bolstered again. These increases become real money as your revenue from enrollments soar. When you calculate your retention rates, you’ll flip. […]

The Mobile Inventor App with Jackrabbit Class is a Powerful Tool

“I believe that the mobile app is a powerful customer service tool for us to use in making everything at our studio easy for parents to do. And by doing so, we earn their loyalty and win their appreciation for accommodating their needs and preferences.” Erica Leanna, Platinum Dance Center The biggest benefit is the Mobile Inventor-Jackrabbit partnership allows your clients to have access to their parent portal through the app. Click here to Hear about this from a customer. “We believe that our mobile app has enhanced our business. We’re thrilled with the way that it is seamlessly incorporated with Jackrabbit and excited about the time savings that it offers to our parents and our staff.” Mardi Obray, Peak […]

6 Ways a Mobile App Means Better Customer Service for Parents

Technology comes closer every day to offering a central device where we can do absolutely everything we need to do. Actually, the technology is there and it’s the service providers who have not quite completed this circle. Major organizations and institutions such as banks, media, utilities and medical facilities brought this into the main stream and others such as department, big box and drug stores and restaurants have wisely following suit. Workout facilities, salons, golf courses and bakeries are seeing the advantage of not only doing business online but creating apps to make that experience easier and better. We have apps for operating our garage doors and security systems. Children’s activity centers are no different. In fact, having that presence […]

Promote Online Registration with Your Mobile App

Registration is one of the most popular activities that you can allow parents to do online. Opening up access and providing more and easier opportunities for parents to register for classes also does something for you: it drives your revenues higher. Provide a Seamless Process from Notification to Payment By using your push notification capabilities of your mobile app in tandem with your online registration web pages, you can link parents directly to class availabilities on their mobile devices when you want them to be able to register. Providing such direct access encourages their use of your online methods and speeds up the payment process so that you feel the benefit in your pocket. Whether you invite mobile app users […]

How to Educate Parents on Using the Mobile App

Your mobile app can look amazing and have everything that you’ve imagined your studio’s parents could want, but if those parents aren’t using it, how much is it helping you or them? It’s not like the Field of Dreams. Build it and they will come is far from the truth when it comes to your app. It’s more like the old adage about leading a horse to water. Only you need to lead them to your app and help them understand why it’s beneficial to them to “drink” from it. This will not just “happen” without applying a little strategy and a few marketing activities. And it’s worth the effort. Customers attest to the benefits they’ve experienced since rolling out […]

12 Best Practices for Making Your Mobile App a Success

As part of the development of your app, you need to have a plan for promoting it to your customers. After all, the real success of your app lies in how fully your customers embrace it and use it. Because it will provide a better line of communication between your organization and your customers, you might think that it would take little encouragement to get these parents to download your app. However, that is just not the case. You need to actively promote the app’s benefits, when it is available and how they can get it. It won’t just happen on its own. The purpose of this document is to provide promotional ideas that have been proven by our customers […]

What Mobile App Features are Most Popular with Parents?

When you think of creating a mobile app, one of the first things on your mind should be what parents would want to do from their smartphones. This must be top of mind because if you don’t design to their needs, demands and desires, you’re going to have a tough time getting parental buy-in and making your app a successful part of your communications network. One of the main things that parents are looking for in your app is convenience. Think of what you can offer them to provide it. The key question becomes “How can you make the business end of your relationship with parents easier for them to manage?” By doing a little research, we’ve found the most […]

Mobile Inventor’s FAQ Helps You to Be “Mobile App Smart”

Have you heard a lot about mobile apps lately from your school’s parents, other owners or maybe even from our marketing team? It’s understandable that you may not be quite sure what all the hub bub is about because you may wonder: Exactly what a mobile app for your gym, school or studio would include and perhaps if you’d even have time to do it. If most of your parents would be able to use it on the type of mobile device they have. What the benefits for your parents would really be and if it would just make more work for your staff. We can help you to be “mobile app smart,” not by calling our sales or support […]